Brandwave

How popular isBarfoot & Thompson?

In September 2026, people searched for Barfoot & Thompson by name about 18,100 times in New Zealand, an 18.5% decrease from the previous year. These searches made up 41.6% of all New Zealand Auckland real estate agency searches, placing Barfoot & Thompson first out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Auckland real estate agencies, Barfoot & Thompson appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Barfoot & Thompson is the most searched of 8 competitors and the most recommended in AI answers.

  1. Barfoot & ThompsonShare of searches 41.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Ray WhiteShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BayleysShare of searches 16.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. HarcourtsShare of searches 13.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. AriztoShare of searches 2.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Barfoot & Thompson appeared in all three answers. Barfoot & Thompson is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland real estate agencies compete with Barfoot & Thompson?

Barfoot & Thompson against Auckland real estate agencies in New Zealand, by month

Share of searches by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, Arizto. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

  1. 1.Barfoot & Thompson

    41.6%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  2. 2.Ray White

    24.2%

    Held 2nd. 7K estimated branded searches, -17.6% vs prior month. Share -1.4 points.

  3. 3.Bayleys

    16.9%

    Held 3rd. 4.9K estimated branded searches, +5.1% vs prior month. Share +2.9 points.

  4. 4.Harcourts

    13.5%

    Held 4th. 3.9K estimated branded searches, -0.25% vs prior month. Share +1.7 points.

  5. 5.Arizto

    2.5%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Premium Real Estate

    0.86%

    Held 6th. 250 estimated branded searches, -32.4% vs prior month. Share -0.2 points.

  7. 7.New Zealand Sotheby’s International Realty

    0.38%

    Held 7th. 110 estimated branded searches, -65.6% vs prior month. Share -0.6 points.

  8. 8.Iron Bridge Real Estate

    0.07%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Barfoot & Thompson and its closest rivals

Every comparison with Barfoot & Thompson

16 comparisons

How has branded search demand for Barfoot & Thompson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Barfoot & Thompson in New Zealand fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among Auckland real estate agencies in New Zealand decreased from 48.1% to 41.6%.
  • Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among Auckland real estate agencies in New Zealand peaked at 48.9% in November 2025 and was lowest at 41.6% in September 2026.

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys gained share of searches among Auckland real estate agencies in New Zealand, from 14% to 16.9%.

  2. In September 2026, Harcourts gained share of searches among Auckland real estate agencies in New Zealand, from 11.8% to 13.5%.

  3. In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%.

  4. In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Auckland real estate agencies in New Zealand, from 0.96% to 0.38%.

  6. Estimated monthly branded searches for Arizto in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

How are Barfoot & Thompson’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Barfoot & Thompson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • barfoot & thompson
  • barfoot and thompson
  • barfoot thompson
  • barfoot&thompson

Do you work for Barfoot & Thompson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Barfoot & Thompson compete?

Barfoot & Thompson is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies2nd of 1517.6%Show ranking
Auckland real estate agencies1st of 841.6%Shown above
Whangarei real estate agencies4th of 41%Show ranking
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