Brandwave

How popular isPremium Real Estate?

In September 2026, people searched for Premium Real Estate by name about 310 times in New Zealand, a 16.2% decrease from the previous year. These searches made up 0.86% of all New Zealand Auckland real estate agency searches, placing Premium Real Estate sixth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Auckland real estate agencies, Premium Real Estate did not appear in any of the answers.

Search and AI answers in September 2026

Premium Real Estate is the sixth most searched of 8 competitors and not listed in any AI answer.

  1. Barfoot & ThompsonShare of searches 41.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Ray WhiteShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BayleysShare of searches 16.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. HarcourtsShare of searches 13.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Premium Real EstateShare of searches 0.86%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Premium Real Estate did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland real estate agencies compete with Premium Real Estate?

Premium Real Estate against Auckland real estate agencies in New Zealand, by month

Share of searches by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, Arizto, Premium Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

  1. 1.Barfoot & Thompson

    41.6%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  2. 2.Ray White

    24.2%

    Held 2nd. 7K estimated branded searches, -17.6% vs prior month. Share -1.4 points.

  3. 3.Bayleys

    16.9%

    Held 3rd. 4.9K estimated branded searches, +5.1% vs prior month. Share +2.9 points.

  4. 4.Harcourts

    13.5%

    Held 4th. 3.9K estimated branded searches, -0.25% vs prior month. Share +1.7 points.

  5. 5.Arizto

    2.5%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Premium Real Estate

    0.86%

    Held 6th. 250 estimated branded searches, -32.4% vs prior month. Share -0.2 points.

  7. 7.New Zealand Sotheby’s International Realty

    0.38%

    Held 7th. 110 estimated branded searches, -65.6% vs prior month. Share -0.6 points.

  8. 8.Iron Bridge Real Estate

    0.07%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Premium Real Estate and its closest rivals

Every comparison with Premium Real Estate

7 comparisons

How has branded search demand for Premium Real Estate changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Premium Real Estate in New Zealand fell from 370 to 310.
  • Across the 12 months ending September 2026, Premium Real Estate’s share of searches among Auckland real estate agencies in New Zealand held steady, from 0.93% to 0.86%.

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys gained share of searches among Auckland real estate agencies in New Zealand, from 14% to 16.9%.

  2. In September 2026, Harcourts gained share of searches among Auckland real estate agencies in New Zealand, from 11.8% to 13.5%.

  3. In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%.

  4. In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Auckland real estate agencies in New Zealand, from 0.96% to 0.38%.

  6. Estimated monthly branded searches for Arizto in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

How are Premium Real Estate’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Premium Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • premium real estate
  • premium real estate takapuna

Do you work for Premium Real Estate? To request corrections or removal please contact us via our support page and we will be happy to assist.

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