Brandwave

Barfoot & Thompson vs Premium Real Estate:Which is more popular?

In September 2026, Barfoot & Thompson had more branded searches than Premium Real Estate among Auckland real estate agencies in New Zealand. Barfoot & Thompson had about 12,100 branded searches, while Premium Real Estate had 250. Barfoot & Thompson made up 41.6% of all Auckland real estate agency searches we track, and Premium Real Estate accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about Auckland real estate agencies, Barfoot & Thompson appeared in all three answers and Premium Real Estate in none.

Among Auckland real estate agencies in New Zealand in September 2026

Who do people search for more?

Barfoot & Thompson, about 48 searches for every 1 for Premium Real Estate

Barfoot & Thompson 12.1K searchesPremium Real Estate 250 searches

Who does AI mention more?

Barfoot & Thompson, mentioned in every answer we collected

Barfoot & Thompson in 3 of 3Premium Real Estate in 0 of 3

Who does AI recommend more?

Barfoot & Thompson, the only one of the two named

Barfoot & Thompson first in 3Premium Real Estate never named

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Barfoot & Thompson appeared in all three answers. Premium Real Estate did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Barfoot & Thompson or Premium Real Estate more popular in search?

This chart shows how often people search Google for Barfoot & Thompson and Premium Real Estate by name. Each line represents a brand's share of searches for all eight Auckland real estate agencies we track, month by month, from searches in New Zealand.

Barfoot & Thompson and Premium Real Estate among Auckland real estate agencies in New Zealand, by month

Share of searches by month for Barfoot & Thompson, Premium Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

How has the Barfoot & Thompson and Premium Real Estate comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

2 changes

  1. In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%.

  2. Estimated monthly branded searches for Premium Real Estate in New Zealand fell 28.6% over 12 measured months, from 350 to 250 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Premium Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barfoot & Thompson

4 branded search terms

  • barfoot & thompson
  • barfoot and thompson
  • barfoot thompson
  • barfoot&thompson

Premium Real Estate

2 branded search terms

  • premium real estate
  • premium real estate takapuna

How the Brand Demand Index is measured

Other head-to-heads among Auckland real estate agencies

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