Brandwave

Barfoot & Thompson vs Bayleys:Which is more popular?

In September 2026, Barfoot & Thompson had more branded searches than Bayleys among Auckland real estate agencies in New Zealand. Barfoot & Thompson had about 12,100 branded searches, while Bayleys had 4,920. Barfoot & Thompson made up 41.6% of all Auckland real estate agency searches we track, and Bayleys accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about Auckland real estate agencies, Barfoot & Thompson appeared in all three answers and Bayleys in two. Barfoot & Thompson was mentioned before Bayleys in every answer.

Among Auckland real estate agencies in New Zealand in September 2026

Who do people search for more?

Barfoot & Thompson, about 2 searches for every 1 for Bayleys

Barfoot & Thompson 12.1K searchesBayleys 4.9K searches

Who does AI mention more?

Barfoot & Thompson, mentioned in every answer we collected

Barfoot & Thompson in 3 of 3Bayleys in 2 of 3

Who does AI recommend more?

Barfoot & Thompson, named ahead of Bayleys in every answer

Barfoot & Thompson first in 3Bayleys never first

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Barfoot & Thompson appeared in all three answers. Bayleys was mentioned in two out of three: in two of the three ChatGPT answers. Barfoot & Thompson was listed before Bayleys in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Barfoot & Thompson or Bayleys more popular in search?

This chart shows how often people search Google for Barfoot & Thompson and Bayleys by name. Each line represents a brand's share of searches for all eight Auckland real estate agencies we track, month by month, from searches in New Zealand.

Barfoot & Thompson and Bayleys among Auckland real estate agencies in New Zealand, by month

Share of searches by month for Barfoot & Thompson, Bayleys. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

How has the Barfoot & Thompson and Bayleys comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

2 changes

  1. In September 2026, Bayleys gained share of searches among Auckland real estate agencies in New Zealand, from 14% to 16.9%.

  2. In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Bayleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barfoot & Thompson

4 branded search terms

  • barfoot & thompson
  • barfoot and thompson
  • barfoot thompson
  • barfoot&thompson

Bayleys

6 branded search terms

  • bayley's real estate
  • bayleys
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals

How the Brand Demand Index is measured

Other head-to-heads among Auckland real estate agencies

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