Arizto vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Arizto among Auckland real estate agencies in New Zealand. Ray White had about 7,040 branded searches, while Arizto had 720. Ray White made up 24.2% of all Auckland real estate agency searches we track, and Arizto accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about Auckland real estate agencies, both Arizto and Ray White appeared in all three answers. Ray White was mentioned before Arizto in every answer.
Who do people search for more?
Ray White, about 10 searches for every 1 for Arizto
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Ray White, named ahead of Arizto in every answer
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Top Auckland real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Arizto and Ray White showed up in all three answers. Ray White was listed before Arizto in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barfoot & Thompson3 of 3Named in 3 of 3 ChatGPT answers- Ray White3 of 3Named in 3 of 3 ChatGPT answers
Arizto3 of 3Named in 3 of 3 ChatGPT answers
Bayleys2 of 3Named in 2 of 3 ChatGPT answers
Harcourts2 of 3Named in 2 of 3 ChatGPT answers
Premium Real Estate0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
Iron Bridge Real Estate0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Auckland, New Zealand for sell a house?”
Searched Google, AI Overview
“auckland real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents auckland nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Arizto or Ray White more popular in search?
This chart shows how often people search Google for Arizto and Ray White by name. Each line represents a brand's share of searches for all eight Auckland real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Arizto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barfoot & Thompson | Ray White | Bayleys | Harcourts | Arizto | Premium Real Estate | New Zealand Sotheby’s International Realty | Iron Bridge Real Estate |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 23.2% | 13.3% | 12.7% | 1.3% | 0.93% | 0.21% | 0.19% |
| Nov 2025 | 48.9% | 23.3% | 12.6% | 12.8% | 1.1% | 0.84% | 0.24% | 0.27% |
| Dec 2025 | 47.1% | 22.7% | 14.8% | 12.4% | 1.5% | 0.93% | 0.31% | 0.27% |
| Jan 2026 | 43.9% | 26.4% | 12.5% | 14.1% | 2.1% | 0.5% | 0.21% | 0.21% |
| Feb 2026 | 47.4% | 22.9% | 13.1% | 12.7% | 2.6% | 0.73% | 0.31% | 0.16% |
| Mar 2026 | 44.7% | 26% | 14% | 11.9% | 2.2% | 0.74% | 0.35% | 0.15% |
| Apr 2026 | 44.5% | 25.7% | 14% | 11.9% | 2.6% | 0.72% | 0.27% | 0.15% |
| May 2026 | 43% | 25.1% | 14.5% | 13.9% | 2.1% | 0.87% | 0.38% | 0.15% |
| Jun 2026 | 46.7% | 22.2% | 14.7% | 12.6% | 2.3% | 1.1% | 0.28% | 0.13% |
| Jul 2026 | 42.8% | 24.9% | 14.6% | 13.8% | 2.1% | 1.3% | 0.42% | 0.11% |
| Aug 2026 | 44.3% | 25.6% | 14% | 11.8% | 2.2% | 1.1% | 0.96% | 0.09% |
| Sep 2026 | 41.6% | 24.2% | 16.9% | 13.5% | 2.5% | 0.86% | 0.38% | 0.07% |
How has the Arizto and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Arizto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arizto’s share of searches among Auckland real estate agencies in New Zealand moved from 1.3% to 2.5%, and its estimated monthly branded searches moved from 480 to 720.
- Across the 12 months ending September 2026, Ray White’s share of searches among Auckland real estate agencies in New Zealand moved from 23.2% to 24.2%, and its estimated monthly branded searches moved from 8.7K to 7K.
How did search popularity change for New Zealand Auckland real estate agencies in September 2026?
2 changes
In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.
Estimated monthly branded searches for Arizto in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Arizto’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Auckland real estate agencies
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