Brandwave

Barfoot & Thompson vs Ray White:Which is more popular?

In September 2026, Barfoot & Thompson had more branded searches than Ray White among Auckland real estate agencies in New Zealand. Barfoot & Thompson had about 12,100 branded searches, while Ray White had 7,040. Barfoot & Thompson made up 41.6% of all Auckland real estate agency searches we track, and Ray White accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about Auckland real estate agencies, both Barfoot & Thompson and Ray White appeared in all three answers. Barfoot & Thompson was mentioned before Ray White in every answer.

Among Auckland real estate agencies in New Zealand in September 2026

Who do people search for more?

Barfoot & Thompson, about 72% more searches than Ray White

Barfoot & Thompson 12.1K searchesRay White 7K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Barfoot & Thompson in 3 of 3Ray White in 3 of 3

Who does AI recommend more?

Barfoot & Thompson, named ahead of Ray White in every answer

Barfoot & Thompson first in 3Ray White never first

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Barfoot & Thompson and Ray White showed up in all three answers. Barfoot & Thompson was listed before Ray White in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Barfoot & Thompson or Ray White more popular in search?

This chart shows how often people search Google for Barfoot & Thompson and Ray White by name. Each line represents a brand's share of searches for all eight Auckland real estate agencies we track, month by month, from searches in New Zealand.

Barfoot & Thompson and Ray White among Auckland real estate agencies in New Zealand, by month

Share of searches by month for Barfoot & Thompson, Ray White. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

How has the Barfoot & Thompson and Ray White comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

2 changes

  1. In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%.

  2. In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barfoot & Thompson

4 branded search terms

  • barfoot & thompson
  • barfoot and thompson
  • barfoot thompson
  • barfoot&thompson

Ray White

5 branded search terms

  • ray white
  • ray white agents
  • ray white rentals
  • raywhite
  • raywhite rentals

How the Brand Demand Index is measured

Other head-to-heads among Auckland real estate agencies

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