Harcourts vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Harcourts among Auckland real estate agencies in New Zealand. Ray White had about 7,040 branded searches, while Harcourts had 3,930. Ray White made up 24.2% of all Auckland real estate agency searches we track, and Harcourts accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about Auckland real estate agencies, Ray White appeared in all three answers and Harcourts in two. Ray White was mentioned before Harcourts in every answer.
Who do people search for more?
Ray White, about 79% more searches than Harcourts
Who does AI mention more?
Ray White, mentioned in every answer we collected
Who does AI recommend more?
Ray White, named ahead of Harcourts in every answer
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Top Auckland real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ray White appeared in all three answers. Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Ray White was listed before Harcourts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barfoot & Thompson3 of 3Named in 3 of 3 ChatGPT answers- Ray White3 of 3Named in 3 of 3 ChatGPT answers
Arizto3 of 3Named in 3 of 3 ChatGPT answers
Bayleys2 of 3Named in 2 of 3 ChatGPT answers
Harcourts2 of 3Named in 2 of 3 ChatGPT answers
Premium Real Estate0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
Iron Bridge Real Estate0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Auckland, New Zealand for sell a house?”
Searched Google, AI Overview
“auckland real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents auckland nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Harcourts or Ray White more popular in search?
This chart shows how often people search Google for Harcourts and Ray White by name. Each line represents a brand's share of searches for all eight Auckland real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Harcourts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barfoot & Thompson | Ray White | Bayleys | Harcourts | Arizto | Premium Real Estate | New Zealand Sotheby’s International Realty | Iron Bridge Real Estate |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 23.2% | 13.3% | 12.7% | 1.3% | 0.93% | 0.21% | 0.19% |
| Nov 2025 | 48.9% | 23.3% | 12.6% | 12.8% | 1.1% | 0.84% | 0.24% | 0.27% |
| Dec 2025 | 47.1% | 22.7% | 14.8% | 12.4% | 1.5% | 0.93% | 0.31% | 0.27% |
| Jan 2026 | 43.9% | 26.4% | 12.5% | 14.1% | 2.1% | 0.5% | 0.21% | 0.21% |
| Feb 2026 | 47.4% | 22.9% | 13.1% | 12.7% | 2.6% | 0.73% | 0.31% | 0.16% |
| Mar 2026 | 44.7% | 26% | 14% | 11.9% | 2.2% | 0.74% | 0.35% | 0.15% |
| Apr 2026 | 44.5% | 25.7% | 14% | 11.9% | 2.6% | 0.72% | 0.27% | 0.15% |
| May 2026 | 43% | 25.1% | 14.5% | 13.9% | 2.1% | 0.87% | 0.38% | 0.15% |
| Jun 2026 | 46.7% | 22.2% | 14.7% | 12.6% | 2.3% | 1.1% | 0.28% | 0.13% |
| Jul 2026 | 42.8% | 24.9% | 14.6% | 13.8% | 2.1% | 1.3% | 0.42% | 0.11% |
| Aug 2026 | 44.3% | 25.6% | 14% | 11.8% | 2.2% | 1.1% | 0.96% | 0.09% |
| Sep 2026 | 41.6% | 24.2% | 16.9% | 13.5% | 2.5% | 0.86% | 0.38% | 0.07% |
How has the Harcourts and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Harcourts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Auckland real estate agencies in New Zealand moved from 12.7% to 13.5%, and its estimated monthly branded searches moved from 4.8K to 3.9K.
- Across the 12 months ending September 2026, Ray White’s share of searches among Auckland real estate agencies in New Zealand moved from 23.2% to 24.2%, and its estimated monthly branded searches moved from 8.7K to 7K.
How did search popularity change for New Zealand Auckland real estate agencies in September 2026?
2 changes
In September 2026, Harcourts gained share of searches among Auckland real estate agencies in New Zealand, from 11.8% to 13.5%.
In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Harcourts’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Auckland real estate agencies
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