Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 13.5% of all New Zealand Auckland real estate agency searches, placing Harcourts fourth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Auckland real estate agencies, Harcourts appeared in two of the three answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Harcourts is the fourth most searched of 8 competitors and the third most recommended in AI answers.

  1. Barfoot & ThompsonShare of searches 41.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Ray WhiteShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BayleysShare of searches 16.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. HarcourtsShare of searches 13.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. AriztoShare of searches 2.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Harcourts is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland real estate agencies compete with Harcourts?

Harcourts against Auckland real estate agencies in New Zealand, by month

Share of searches by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, Arizto. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

  1. 1.Barfoot & Thompson

    41.6%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  2. 2.Ray White

    24.2%

    Held 2nd. 7K estimated branded searches, -17.6% vs prior month. Share -1.4 points.

  3. 3.Bayleys

    16.9%

    Held 3rd. 4.9K estimated branded searches, +5.1% vs prior month. Share +2.9 points.

  4. 4.Harcourts

    13.5%

    Held 4th. 3.9K estimated branded searches, -0.25% vs prior month. Share +1.7 points.

  5. 5.Arizto

    2.5%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Premium Real Estate

    0.86%

    Held 6th. 250 estimated branded searches, -32.4% vs prior month. Share -0.2 points.

  7. 7.New Zealand Sotheby’s International Realty

    0.38%

    Held 7th. 110 estimated branded searches, -65.6% vs prior month. Share -0.6 points.

  8. 8.Iron Bridge Real Estate

    0.07%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Harcourts and its closest rivals

Every comparison with Harcourts

31 comparisons

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Auckland real estate agencies in New Zealand increased from 12.7% to 13.5%.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Auckland real estate agencies in New Zealand peaked at 14.1% in January 2026 and was lowest at 11.8% in August 2026.

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys gained share of searches among Auckland real estate agencies in New Zealand, from 14% to 16.9%.

  2. In September 2026, Harcourts gained share of searches among Auckland real estate agencies in New Zealand, from 11.8% to 13.5%.

  3. In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%.

  4. In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Auckland real estate agencies in New Zealand, from 0.96% to 0.38%.

  6. Estimated monthly branded searches for Arizto in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

How are Harcourts’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts blenheim
  • harcourts blenheim rentals
  • harcourts hamilton
  • harcourts hastings
  • harcourts invercargill
  • harcourts masterton
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Harcourts compete?

Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies3rd of 1517.5%Show ranking
Auckland real estate agencies4th of 813.5%Shown above
Whangarei real estate agencies3rd of 41.8%Show ranking
Hamilton real estate agencies2nd of 624.7%Show ranking
Rotorua real estate agencies3rd of 914.4%Show ranking
Wellington real estate agencies3rd of 715.9%Show ranking
Invercargill real estate agencies2nd of 929.7%Show ranking
Whanganui real estate agencies3rd of 514.7%Show ranking
Timaru real estate agencies1st of 742.5%Show ranking
Blenheim real estate agencies2nd of 738.5%Show ranking
Ashburton real estate agencies2nd of 721.5%Show ranking
Taupo real estate agencies3rd of 619.3%Show ranking
Hastings real estate agencies2nd of 432.7%Show ranking
Masterton real estate agencies4th of 510%Show ranking
Whakatane real estate agencies2nd of 724.8%Show ranking
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