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Wellington real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among wellington real estate agencies in New Zealand, with an estimated 2.3K branded searches and 33.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White33.8%
  2. Harcourts17%
  3. Lowe & Co17%
  4. Tommy’s Real Estate13.1%
  5. Bayleys12.8%
  6. New Zealand Sotheby’s International Realty4.8%
  7. Tall Poppy1.6%

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Share of SearchLeaderboard

Compare Wellington real estate agencies using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Lowe & Co, Tommy’s Real Estate, Bayleys, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsLowe & CoTommy’s Real EstateBayleysNew Zealand Sotheby’s International RealtyTall Poppy
Oct 202537.4%16%17.1%13.8%12.2%2.3%1.3%
Nov 202534.9%16.3%20%10.9%13.8%2.4%1.7%
Dec 202537.1%19.3%13.5%9.8%15.8%2.8%1.8%
Jan 202635.9%14.9%23.3%9.4%10.4%4.5%1.5%
Feb 202635.2%16.2%18.9%12.8%10.9%4.6%1.5%
Mar 202636.2%14.4%18.2%11.2%13.1%5.5%1.3%
Apr 202640%14.1%16.1%11.8%12.4%4.1%1.5%
May 202638.4%15.2%17.3%11.5%12%4.1%1.6%
Jun 202640.2%15.3%14.8%12%12.5%4%1.2%
Jul 202638.9%14.9%17.6%11.7%11.2%4.2%1.4%
Aug 202633.8%17%17%13.1%12.8%4.8%1.6%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Ray White

    33.8%

    held 1st · 2.3K estimated branded searches · -4.1% vs prior month · -5.1 points

  2. 2.Harcourts

    17%

    moved from 3rd to 2nd · 1.2K estimated branded searches · +25.8% vs prior month · +2.1 points

  3. 3.Lowe & Co

    17%

    moved from 2nd to 3rd · 1.2K estimated branded searches · +6.4% vs prior month · -0.6 points

  4. 4.Tommy’s Real Estate

    13.1%

    held 4th · 900 estimated branded searches · +23.3% vs prior month · +1.4 points

  5. 5.Bayleys

    12.8%

    held 5th · 880 estimated branded searches · +25.7% vs prior month · +1.6 points

  6. 6.New Zealand Sotheby’s International Realty

    4.8%

    held 6th · 330 estimated branded searches · +26.9% vs prior month · +0.6 points

  7. 7.Tall Poppy

    1.6%

    held 7th · 110 estimated branded searches · +22.2% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among wellington real estate agencies in New Zealand, with an estimated 2.3K branded searches and 33.8% estimated Share of Search within this set. Harcourts is in 2nd place, 16.8 percentage points behind at 17% Share of Search.

New Zealand wellington real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White37.4% → 33.8%40.2%Jun 202633.8%Aug 20261st
Harcourts16% → 17%19.3%Dec 202514.1%Apr 20263rd → 2nd
Lowe & Co17.1% → 17%23.3%Jan 202613.5%Dec 20252nd → 3rd
Tommy’s Real Estate13.8% → 13.1%13.8%Oct 20259.4%Jan 20264th
Bayleys12.2% → 12.8%15.8%Dec 202510.4%Jan 20265th
New Zealand Sotheby’s International Realty2.3% → 4.8%5.5%Mar 20262.3%Oct 20256th
Tall Poppy1.3% → 1.6%1.8%Dec 20251.2%Jun 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among wellington real estate agencies in New Zealand decreased from 37.4% to 33.8%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among wellington real estate agencies in New Zealand increased from 16% to 17%.
  • Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among wellington real estate agencies in New Zealand decreased from 13.8% to 13.1%.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among wellington real estate agencies in New Zealand increased from 12.2% to 12.8%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among wellington real estate agencies in New Zealand increased from 2.3% to 4.8%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 40.2% in June 2026 and was lowest at 33.8% in August 2026.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among wellington real estate agencies in New Zealand peaked at 19.3% in December 2025 and was lowest at 14.1% in April 2026.
  • Across the 11 months ending August 2026, Lowe & Co’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 23.3% in January 2026 and was lowest at 13.5% in December 2025.
  • Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 13.8% in October 2025 and was lowest at 9.4% in January 2026.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among wellington real estate agencies in New Zealand peaked at 15.8% in December 2025 and was lowest at 10.4% in January 2026.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 5.5% in March 2026 and was lowest at 2.3% in October 2025.
  • Across the 11 months ending August 2026, Harcourts rose from 3rd to 2nd among wellington real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Lowe & Co fell from 2nd to 3rd among wellington real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Tall Poppy held steady: its estimated Share of Search among wellington real estate agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand wellington real estate agencies in August 2026?

  1. In August 2026, Harcourts overtook Lowe & Co to rank 2nd among wellington real estate agencies in New Zealand, at 17%.

  2. In August 2026, Bayleys gained estimated Share of Search among wellington real estate agencies in New Zealand, from 11.2% to 12.8%.

  3. In August 2026, Tommy’s Real Estate gained estimated Share of Search among wellington real estate agencies in New Zealand, from 11.7% to 13.1%.

  4. In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among wellington real estate agencies in New Zealand, from 4.2% to 4.8%.

  5. In August 2026, Ray White lost estimated Share of Search among wellington real estate agencies in New Zealand, from 38.9% to 33.8%.

  6. In August 2026, Lowe & Co lost estimated Share of Search among wellington real estate agencies in New Zealand, from 17.6% to 17%.

  7. Estimated monthly branded searches for Tall Poppy in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026.

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