Brandwave

How popular isTommy’s Real Estate in search?

In August 2026, there were an estimated 1.4K branded searches for Tommy’s Real Estate in New Zealand which is down 14.3% over the last 11 months. Tommy’s Real Estate holds 5.7% estimated Share of Search among New Zealand kapiti real estate agencies and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Bayleys86.2%
  2. New Zealand Sotheby’s International Realty6.7%
  3. Tommy’s Real Estate5.7%
  4. Voyle & Co0.75%
  5. Howard & Co0.63%
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Which kapiti real estate agencies compete with Tommy’s Real Estate?

Tommy’s Real Estate against kapiti real estate agencies in New Zealand, by month

Share of Search by month for Bayleys, New Zealand Sotheby’s International Realty, Tommy’s Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthBayleysNew Zealand Sotheby’s International RealtyTommy’s Real EstateVoyle & CoHoward & Co
Oct 202589.6%3.5%5.1%0.85%0.94%
Nov 202589.9%4.1%4.6%0.75%0.69%
Dec 202590.1%3.7%4.6%0.72%0.85%
Jan 202688.3%4.2%5.1%1.3%1.1%
Feb 202687.8%4.3%6.1%1%0.87%
Mar 202688%4.6%5.1%1.4%0.79%
Apr 202687.5%4.8%5.7%1.2%0.72%
May 202688.5%4.5%5.3%0.89%0.78%
Jun 202688.9%4.2%5.3%0.98%0.62%
Jul 202687.9%5%5.4%1.2%0.56%
Aug 202686.2%6.7%5.7%0.75%0.63%
Sep 2026—————

  1. 1.Bayleys

    86.2%

    held 1st · 21.8K estimated branded searches · +6.3% vs prior month · -1.6 points

  2. 2.New Zealand Sotheby’s International Realty

    6.7%

    moved from 3rd to 2nd · 1.7K estimated branded searches · +45.7% vs prior month · +1.7 points

  3. 3.Tommy’s Real Estate

    5.7%

    moved from 2nd to 3rd · 1.4K estimated branded searches · +13.4% vs prior month · +0.3 points

  4. 4.Voyle & Co

    0.75%

    held 4th · 190 estimated branded searches · -29.6% vs prior month · -0.4 points

  5. 5.Howard & Co

    0.63%

    held 5th · 160 estimated branded searches · +23.1% vs prior month · +0.1 points

Compare search popularity between Tommy’s Real Estate and its closest rivals

How has branded search demand for Tommy’s Real Estate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tommy’s Real Estate in New Zealand fell from 1.7K to 1.4K.
  • Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among kapiti real estate agencies in New Zealand increased from 5.1% to 5.7%.
  • Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among kapiti real estate agencies in New Zealand peaked at 6.1% in February 2026 and was lowest at 4.6% in December 2025.
  • Across the 11 months ending August 2026, Tommy’s Real Estate fell from 2nd to 3rd among kapiti real estate agencies in New Zealand.

How did search popularity change for New Zealand kapiti real estate agencies in August 2026?

  1. In August 2026, New Zealand Sotheby’s International Realty overtook Tommy’s Real Estate to rank 2nd among kapiti real estate agencies in New Zealand, at 6.7%.

  2. In August 2026, Bayleys lost estimated Share of Search among kapiti real estate agencies in New Zealand, from 87.9% to 86.2%.

  3. Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026.

  4. Estimated monthly branded searches for Voyle & Co in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026.

  5. Estimated monthly branded searches for Tommy’s Real Estate in New Zealand fell 14.3% over 11 measured months, from 1.7K to 1.4K in August 2026.

Which residential real estate agencies compete with Tommy’s Real Estate?

Tommy’s Real Estate against residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson, Property Brokers, Arizto, EVES Real Estate, Tommy’s Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoEVES Real EstateLodge Real EstateLJ HookerTremainsRaine & HorneTall PoppyProfessionals Real EstateNew Zealand Sotheby’s International RealtySummit Real EstateTommy’s Real EstateLowe & CoOne AgencyFirst National Real EstateHarveys Real EstateIron Bridge Real EstateCentury 21
Oct 202530.9%18.7%12.7%10.7%8%4.2%2.5%1.8%2%1.3%1.3%0.94%0.95%0.49%0.94%0.72%0.69%0.62%0.39%0.05%0.04%0.01%
Nov 202532.2%17.1%12.8%11%8.2%3.8%2.5%1.9%2%1.4%1.4%0.98%1%0.58%0.95%0.66%0.71%0.55%0.34%0.05%0.05%0.01%
Dec 202533.9%17.5%12.3%9.9%7.4%3.9%2.5%1.7%2.1%1.5%1.3%1%1.3%0.51%0.88%0.63%0.51%0.56%0.35%0.05%0.05%0.01%
Jan 202632.4%16.8%11%11.4%8.3%4.4%2.9%1.6%2.4%1.3%1.4%0.96%1%0.52%0.87%0.63%1.1%0.62%0.37%0.05%0.05%0.01%
Feb 202631.8%16.7%12.1%11.1%8.2%5.3%2.4%1.7%1.7%1.3%1.6%0.97%1.1%0.59%0.86%0.84%0.71%0.5%0.32%0.04%0.04%0.02%
Mar 202632.3%17.5%11.5%12.4%7.5%5%2.5%1.7%1.4%1.3%1.2%0.88%1.1%0.61%0.8%0.67%0.78%0.49%0.31%0.04%0.04%0.03%
Apr 202635%17.1%10.9%10.3%7.5%5.1%2.5%1.9%1.6%1.3%1.3%0.89%1.1%0.6%0.88%0.71%0.64%0.45%0.31%0.03%0.03%0.01%
May 202632.3%17.2%11.9%10.2%8.7%5.3%2.5%2%1.4%1.2%1.5%0.94%1%0.61%0.82%0.71%0.65%0.45%0.3%0.03%0.04%0.02%
Jun 202633.8%17.4%11.2%10.7%7.7%5%2.8%2.1%1.5%1.3%1.3%0.78%1.1%0.53%0.71%0.66%0.52%0.4%0.32%0.06%0.05%0.02%
Jul 202634.7%16.5%11.1%11%8%4.9%2.6%1.9%1.5%1.3%1.4%0.85%0.97%0.63%0.75%0.69%0.54%0.43%0.34%0.03%0.04%0.02%
Aug 202632.7%17.7%11.2%10.5%7.9%5.5%2.8%1.8%1.6%1.3%1.3%0.95%0.93%0.87%0.84%0.74%0.67%0.45%0.31%0.05%0.02%0.02%
Sep 2026——————————————————————

  1. 1.Ray White

    32.7%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2 points

  2. 2.Harcourts

    17.7%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.2 points

  3. 3.Bayleys

    11.2%

    held 3rd · 21.8K estimated branded searches · +6.3% vs prior month · +0.1 points

  4. 4.Barfoot & Thompson

    10.5%

    held 4th · 20.4K estimated branded searches · -0.2% vs prior month · -0.6 points

  5. 5.Property Brokers

    7.9%

    held 5th · 15.3K estimated branded searches · +4.3% vs prior month · -0.1 points

  6. 6.Arizto

    5.5%

    held 6th · 10.7K estimated branded searches · +18.6% vs prior month · +0.6 points

  7. 7.EVES Real Estate

    2.8%

    held 7th · 5.5K estimated branded searches · +15.5% vs prior month · +0.2 points

  8. 8.Lodge Real Estate

    1.8%

    held 8th · 3.5K estimated branded searches · 0% vs prior month · -0.1 points

  9. 9.LJ Hooker

    1.6%

    held 9th · 3.1K estimated branded searches · +11% vs prior month · +0.1 points

  10. 10.Tremains

    1.3%

    moved from 11th to 10th · 2.6K estimated branded searches · +12.9% vs prior month · +0.1 points

  11. 11.Raine & Horne

    1.3%

    moved from 10th to 11th · 2.4K estimated branded searches · -3.6% vs prior month · -0.1 points

  12. 12.Tall Poppy

    0.95%

    moved from 13th to 12th · 1.9K estimated branded searches · +17.8% vs prior month · +0.1 points

  13. 13.Professionals Real Estate

    0.93%

    moved from 12th to 13th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  14. 14.New Zealand Sotheby’s International Realty

    0.87%

    moved from 16th to 14th · 1.7K estimated branded searches · +45.7% vs prior month · +0.2 points

  15. 15.Summit Real Estate

    0.84%

    moved from 14th to 15th · 1.6K estimated branded searches · +18.1% vs prior month · +0.1 points

  16. 16.Tommy’s Real Estate

    0.74%

    moved from 15th to 16th · 1.4K estimated branded searches · +13.4% vs prior month · +0.1 points

  17. 17.Lowe & Co

    0.67%

    held 17th · 1.3K estimated branded searches · +30% vs prior month · +0.1 points

  18. 18.One Agency

    0.45%

    held 18th · 870 estimated branded searches · +10.1% vs prior month · 0 points

  19. 19.First National Real Estate

    0.31%

    held 19th · 600 estimated branded searches · -4.8% vs prior month · 0 points

  20. 20.Harveys Real Estate

    0.05%

    moved from 21st to 20th · 90 estimated branded searches · +80% vs prior month · 0 points

  21. 21.Iron Bridge Real Estate

    0.02%

    moved from 20th to 21st · 40 estimated branded searches · -42.9% vs prior month · 0 points

  22. 22.Century 21

    0.02%

    held 22nd · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Tommy’s Real Estate and its closest rivals

How has branded search demand for Tommy’s Real Estate changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 16.5% to 17.7%.

  2. In August 2026, Arizto gained estimated Share of Search among residential real estate agencies in New Zealand, from 4.9% to 5.5%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 34.7% to 32.7%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11% to 10.5%.

  5. In August 2026, New Zealand Sotheby’s International Realty rose from 16th to 14th among residential real estate agencies in New Zealand.

  6. In August 2026, Harveys Real Estate rose from 21st to 20th among residential real estate agencies in New Zealand.

How is Tommy’s Real Estate measured?

Brandwave collects information about searches that people make online using Tommy’s Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • tommy's real estate
  • tommy's real estate kapiti
  • tommy's real estate new zealand
  • tommy's real estate nz
  • tommy's wellington
  • tommys real estate
  • tommys real estate kapiti
  • tommys wellington
  • tommys.co.nz

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How the Brand Demand Index is measured

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