How popular isTommy’s Real Estate?
In September 2026, people searched for Tommy’s Real Estate by name about 950 times in New Zealand, about the same as the previous year. These searches made up 17% of all New Zealand kapiti real estate agency searches, placing Tommy’s Real Estate fourth out of six agencies. When we asked both ChatGPT and Google AI Overviews about kapiti real estate agencies, Tommy’s Real Estate appeared in two of the three answers and was the second most recommended of the six.
Tommy’s Real Estate is the fourth most searched of 6 competitors and the second most recommended in AI answers.
Voyle & CoShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations –
Ray WhiteShare of searches 26.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
BayleysShare of searches 24.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Tommy’s Real EstateShare of searches 17%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Howard & CoShare of searches 1.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top kapiti real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tommy’s Real Estate was mentioned in two out of three: in two of the three ChatGPT answers. Tommy’s Real Estate is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White2 of 3Named in 2 of 3 ChatGPT answers
- Bayleys2 of 3Named in 2 of 3 ChatGPT answers
- Tommy’s Real Estate2 of 3Named in 2 of 3 ChatGPT answers
- Voyle & Co1 of 3Named in 1 of 3 ChatGPT answers
- Howard & Co0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about kapiti real estate agencies
3 answers
Asked ChatGPT
“Which kapiti real estate agency should I hire in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What are the best kapiti real estate agencies in Kāpiti Coast, New Zealand?”
Asked ChatGPT
“What's the best kapiti real estate agency in Kāpiti Coast, New Zealand for a house sale?”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which kapiti real estate agencies compete with Tommy’s Real Estate?
Share of searches by month for Voyle & Co, Ray White, Bayleys, Tommy’s Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Voyle & Co | Ray White | Bayleys | Tommy’s Real Estate | Howard & Co | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 29.6% | 23.9% | 14.1% | 4.2% | 2.8% |
| Nov 2025 | 24.6% | 34.4% | 16.4% | 19.7% | 3.3% | 1.6% |
| Dec 2025 | 21.3% | 23.4% | 23.4% | 23.4% | 4.3% | 4.3% |
| Jan 2026 | 31.9% | 20.3% | 18.8% | 23.2% | 2.9% | 2.9% |
| Feb 2026 | 22.4% | 25.4% | 20.9% | 26.9% | 1.5% | 3% |
| Mar 2026 | 30.1% | 23.3% | 20.5% | 21.9% | 2.7% | 1.4% |
| Apr 2026 | 25.4% | 28.8% | 20.3% | 23.7% | 1.7% | 0% |
| May 2026 | 25.9% | 24.1% | 22.4% | 20.7% | 3.4% | 3.4% |
| Jun 2026 | 27.8% | 20.4% | 24.1% | 18.5% | 5.6% | 3.7% |
| Jul 2026 | 31.9% | 23.4% | 19.1% | 17% | 4.3% | 4.3% |
| Aug 2026 | 15.4% | 21.2% | 32.7% | 21.2% | 3.8% | 5.8% |
| Sep 2026 | 28.3% | 26.4% | 24.5% | 17% | 1.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 28.3% | 150 | +87.5% | +12.9 pointsmoved from 4th to 1st | |
| 2, held 2nd | 26.4% | 140 | +27.3% | +5.3 points | |
| 3, moved from 1st to 3rd | 24.5% | 130 | -23.5% | -8.2 pointsmoved from 1st to 3rd | |
| 4, moved from 3rd to 4th | 17% | 90 | -18.2% | -4.2 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 1.9% | 10 | -50% | -2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 10 | -66.7% | -3.9 pointsmoved from 5th to 6th |
28.3%
Moved from 4th to 1st. 150 estimated branded searches, +87.5% vs prior month. Share +12.9 points.
26.4%
Held 2nd. 140 estimated branded searches, +27.3% vs prior month. Share +5.3 points.
3.
Bayleys24.5%
Moved from 1st to 3rd. 130 estimated branded searches, -23.5% vs prior month. Share -8.2 points.
17%
Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -4.2 points.
1.9%
Moved from 6th to 5th. 10 estimated branded searches, -50% vs prior month. Share -2 points.
Moved from 5th to 6th. 10 estimated branded searches, -66.7% vs prior month. Share -3.9 points.
Compare popularity between Tommy’s Real Estate and its closest rivals
- Tommy’s Real Estate vs Voyle & Co: compare popularity
- Tommy’s Real Estate vs Ray White: compare popularity
- Tommy’s Real Estate vs Bayleys: compare popularity
- Tommy’s Real Estate vs Howard & Co: compare popularity
- Tommy’s Real Estate vs New Zealand Sotheby’s International Realty: compare popularity
- Compare Tommy’s Real Estate with any brand
Every comparison with Tommy’s Real Estate
6 comparisons
How has branded search demand for Tommy’s Real Estate changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tommy’s Real Estate in New Zealand held steady at 950.
- Across the 12 months ending September 2026, Tommy’s Real Estate’s share of searches among kapiti real estate agencies in New Zealand increased from 14.1% to 17%.
- Across the 12 months ending September 2026, Tommy’s Real Estate’s share of searches among kapiti real estate agencies in New Zealand peaked at 26.9% in February 2026 and was lowest at 14.1% in October 2025.
How did search popularity change for New Zealand kapiti real estate agencies in September 2026?
6 changes
In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.
In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%.
In September 2026, Bayleys lost share of searches among kapiti real estate agencies in New Zealand, from 32.7% to 24.5%.
In September 2026, Tommy’s Real Estate lost share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 17%.
In September 2026, New Zealand Sotheby’s International Realty lost share of searches among kapiti real estate agencies in New Zealand, from 5.8% to 1.9%.
In September 2026, Howard & Co lost share of searches among kapiti real estate agencies in New Zealand, from 3.8% to 1.9%.
How are Tommy’s Real Estate’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Tommy’s Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tommy's real estate
- tommy's real estate kapiti
- tommys real estate
- tommys real estate kapiti
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Where does Tommy’s Real Estate compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wellington real estate agencies | 2nd of 7 | 17.7% | Show ranking |
| Kapiti real estate agencies | 4th of 6 | 17% | Shown above |
Is Tommy’s Real Estate your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.