Brandwave

How popular isNew Zealand Sotheby’s International Realty?

In September 2026, people searched for New Zealand Sotheby’s International Realty by name about 250 times, about the same as the previous year. These searches made up 1.9% of all New Zealand kapiti real estate agency searches, placing New Zealand Sotheby’s International Realty sixth out of six agencies. When we asked both ChatGPT and Google AI Overviews about kapiti real estate agencies, New Zealand Sotheby’s International Realty did not appear in any of the answers.

Search and AI answers in September 2026

New Zealand Sotheby’s International Realty is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. Voyle & CoShare of searches 28.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations –
  2. Ray WhiteShare of searches 26.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  3. BayleysShare of searches 24.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Tommy’s Real EstateShare of searches 17%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. New Zealand Sotheby’s International RealtyShare of searches 1.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

New Zealand Sotheby’s International Realty website (opens in a new tab)

Follow New Zealand Sotheby’s International Realty and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top kapiti real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, New Zealand Sotheby’s International Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tommy’s Real Estate2nd
  3. Bayleys3rd
  4. Voyle & Co–
  5. Howard & Co–
  6. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about kapiti real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which kapiti real estate agencies compete with New Zealand Sotheby’s International Realty?

New Zealand Sotheby’s International Realty against kapiti real estate agencies in New Zealand, by month

Share of searches by month for Voyle & Co, Ray White, Bayleys, Tommy’s Real Estate, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthVoyle & CoRay WhiteBayleysTommy’s Real EstateHoward & CoNew Zealand Sotheby’s International Realty
Oct 202525.4%29.6%23.9%14.1%4.2%2.8%
Nov 202524.6%34.4%16.4%19.7%3.3%1.6%
Dec 202521.3%23.4%23.4%23.4%4.3%4.3%
Jan 202631.9%20.3%18.8%23.2%2.9%2.9%
Feb 202622.4%25.4%20.9%26.9%1.5%3%
Mar 202630.1%23.3%20.5%21.9%2.7%1.4%
Apr 202625.4%28.8%20.3%23.7%1.7%0%
May 202625.9%24.1%22.4%20.7%3.4%3.4%
Jun 202627.8%20.4%24.1%18.5%5.6%3.7%
Jul 202631.9%23.4%19.1%17%4.3%4.3%
Aug 202615.4%21.2%32.7%21.2%3.8%5.8%
Sep 202628.3%26.4%24.5%17%1.9%1.9%

  1. 1.Voyle & Co

    28.3%

    Moved from 4th to 1st. 150 estimated branded searches, +87.5% vs prior month. Share +12.9 points.

  2. 2.Ray White

    26.4%

    Held 2nd. 140 estimated branded searches, +27.3% vs prior month. Share +5.3 points.

  3. 3.Bayleys

    24.5%

    Moved from 1st to 3rd. 130 estimated branded searches, -23.5% vs prior month. Share -8.2 points.

  4. 4.Tommy’s Real Estate

    17%

    Moved from 3rd to 4th. 90 estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  5. 5.Howard & Co

    1.9%

    Moved from 6th to 5th. 10 estimated branded searches, -50% vs prior month. Share -2 points.

  6. 6.New Zealand Sotheby’s International Realty

    1.9%

    Moved from 5th to 6th. 10 estimated branded searches, -66.7% vs prior month. Share -3.9 points.

Compare popularity between New Zealand Sotheby’s International Realty and its closest rivals

Every comparison with New Zealand Sotheby’s International Realty

16 comparisons

How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand held steady at 250.
  • Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among kapiti real estate agencies in New Zealand decreased from 2.8% to 1.9%.
  • Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among kapiti real estate agencies in New Zealand peaked at 5.8% in August 2026 and was lowest at 0% in April 2026.

How did search popularity change for New Zealand kapiti real estate agencies in September 2026?

6 changes

  1. In September 2026, Voyle & Co overtook Bayleys and 2 others to become the leader among kapiti real estate agencies in New Zealand, with 28.3% of the searches.

  2. In September 2026, Ray White gained share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 26.4%.

  3. In September 2026, Bayleys lost share of searches among kapiti real estate agencies in New Zealand, from 32.7% to 24.5%.

  4. In September 2026, Tommy’s Real Estate lost share of searches among kapiti real estate agencies in New Zealand, from 21.2% to 17%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among kapiti real estate agencies in New Zealand, from 5.8% to 1.9%.

  6. In September 2026, Howard & Co lost share of searches among kapiti real estate agencies in New Zealand, from 3.8% to 1.9%.

How are New Zealand Sotheby’s International Realty’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

Do you work for New Zealand Sotheby’s International Realty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does New Zealand Sotheby’s International Realty compete?

New Zealand Sotheby’s International Realty is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies14th of 150.16%Show ranking
Auckland real estate agencies7th of 80.38%Show ranking
Wellington real estate agencies7th of 70.9%Show ranking
Taupo real estate agencies6th of 60.6%Show ranking
Queenstown real estate agencies5th of 82%Show ranking
Cambridge real estate agencies8th of 80.86%Show ranking
Kapiti real estate agencies6th of 61.9%Shown above
Creator with pink hair and a pink jacket

Is New Zealand Sotheby’s International Realty your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free