How popular isNew Zealand Sotheby’s International Realty?
In September 2026, people searched for New Zealand Sotheby’s International Realty by name about 250 times, about the same as the previous year. These searches made up 0.9% of all New Zealand Wellington real estate agency searches, placing New Zealand Sotheby’s International Realty seventh out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Wellington real estate agencies, New Zealand Sotheby’s International Realty did not appear in any of the answers.
New Zealand Sotheby’s International Realty is the seventh most searched of 7 competitors and not listed in any AI answer.
Lowe & CoShare of searches 26.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Tommy’s Real EstateShare of searches 17.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
HarcourtsShare of searches 15.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Ray WhiteShare of searches 15%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
New Zealand Sotheby’s International RealtyShare of searches 0.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Wellington real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, New Zealand Sotheby’s International Realty did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lowe & Co3 of 3Named in 3 of 3 ChatGPT answers
- Tommy’s Real Estate3 of 3Named in 3 of 3 ChatGPT answers
- Harcourts2 of 3Named in 2 of 3 ChatGPT answers
Bayleys1 of 3Named in 1 of 3 ChatGPT answers- Ray White0 of 3Named in 0 of 3 ChatGPT answers
Tall Poppy0 of 3Named in 0 of 3 ChatGPT answers- New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Wellington, New Zealand for selling a house?”
Searched Google, AI Overview
“wellington real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents wellington nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington real estate agencies compete with New Zealand Sotheby’s International Realty?
Share of searches by month for Lowe & Co, Tommy’s Real Estate, Harcourts, Ray White, Bayleys, Tall Poppy, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lowe & Co | Tommy’s Real Estate | Harcourts | Ray White | Bayleys | Tall Poppy | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 14.6% | 16% | 22.5% | 10.9% | 9.6% | 0.74% |
| Nov 2025 | 31.6% | 11.3% | 15.8% | 21.5% | 11.6% | 7.5% | 0.71% |
| Dec 2025 | 23% | 12.1% | 20.4% | 16.2% | 15.5% | 12.1% | 0.75% |
| Jan 2026 | 37.1% | 13.4% | 15% | 17.3% | 9.1% | 7.3% | 0.68% |
| Feb 2026 | 31.1% | 13.8% | 15.2% | 21.5% | 10.3% | 7.5% | 0.7% |
| Mar 2026 | 31.3% | 13.8% | 15% | 17.5% | 12.6% | 9.1% | 0.7% |
| Apr 2026 | 27.9% | 13.2% | 14.8% | 20.5% | 12.1% | 10.7% | 0.82% |
| May 2026 | 30.3% | 11.5% | 15.3% | 18.2% | 9.7% | 14.1% | 0.88% |
| Jun 2026 | 24.1% | 12.7% | 14.3% | 20.2% | 12.1% | 15.6% | 0.98% |
| Jul 2026 | 29.6% | 13% | 14.3% | 20.6% | 11% | 10.6% | 1% |
| Aug 2026 | 27.9% | 14.7% | 16.9% | 15.3% | 12.6% | 9.8% | 2.8% |
| Sep 2026 | 26.9% | 17.7% | 15.9% | 15% | 12% | 11.7% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.9% | 900 | -1.1% | -1 points | |
| 2, moved from 4th to 2nd | 17.7% | 590 | +22.9% | +2.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 15.9% | 530 | -3.6% | -1 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 15% | 500 | 0% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 12% | 400 | -2.4% | -0.6 points | |
| 6, held 6th | 11.7% | 390 | +21.9% | +1.9 points | |
| 7, held 7th | 0.9% | 30 | -66.7% | -1.9 points |
26.9%
Held 1st. 900 estimated branded searches, -1.1% vs prior month. Share -1 points.
17.7%
Moved from 4th to 2nd. 590 estimated branded searches, +22.9% vs prior month. Share +2.9 points.
15.9%
Moved from 2nd to 3rd. 530 estimated branded searches, -3.6% vs prior month. Share -1 points.
15%
Moved from 3rd to 4th. 500 estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Bayleys12%
Held 5th. 400 estimated branded searches, -2.4% vs prior month. Share -0.6 points.
11.7%
Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share +1.9 points.
Held 7th. 30 estimated branded searches, -66.7% vs prior month. Share -1.9 points.
Compare popularity between New Zealand Sotheby’s International Realty and its closest rivals
- New Zealand Sotheby’s International Realty vs Tommy’s Real Estate: compare popularity
- New Zealand Sotheby’s International Realty vs Harcourts: compare popularity
- New Zealand Sotheby’s International Realty vs Ray White: compare popularity
- New Zealand Sotheby’s International Realty vs Bayleys: compare popularity
- New Zealand Sotheby’s International Realty vs Tall Poppy: compare popularity
- Compare New Zealand Sotheby’s International Realty with any brand
Every comparison with New Zealand Sotheby’s International Realty
16 comparisons
- Arizto vs New Zealand Sotheby’s International Realty
- Barfoot & Thompson vs New Zealand Sotheby’s International Realty
- Bayleys vs New Zealand Sotheby’s International Realty
- Century 21 vs New Zealand Sotheby’s International Realty
- First National Real Estate vs New Zealand Sotheby’s International Realty
- Harcourts vs New Zealand Sotheby’s International Realty
- LJ Hooker vs New Zealand Sotheby’s International Realty
- New Zealand Sotheby’s International Realty vs One Agency
- New Zealand Sotheby’s International Realty vs Professionals Real Estate
- New Zealand Sotheby’s International Realty vs Property Brokers
- New Zealand Sotheby’s International Realty vs Raine & Horne
- New Zealand Sotheby’s International Realty vs Ray White
- New Zealand Sotheby’s International Realty vs Tall Poppy
- New Zealand Sotheby’s International Realty vs Premium Real Estate
- Harveys Real Estate vs New Zealand Sotheby’s International Realty
- Iron Bridge Real Estate vs New Zealand Sotheby’s International Realty
How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand held steady at 250.
- Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among Wellington real estate agencies in New Zealand peaked at 2.8% in August 2026 and was lowest at 0.68% in January 2026.
How did search popularity change for New Zealand Wellington real estate agencies in September 2026?
6 changes
In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches.
In September 2026, Tall Poppy gained share of searches among Wellington real estate agencies in New Zealand, from 9.8% to 11.7%.
In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Wellington real estate agencies in New Zealand, from 2.8% to 0.9%.
In September 2026, Harcourts lost share of searches among Wellington real estate agencies in New Zealand, from 16.9% to 15.9%.
In September 2026, Lowe & Co lost share of searches among Wellington real estate agencies in New Zealand, from 27.9% to 26.9%.
In September 2026, Bayleys lost share of searches among Wellington real estate agencies in New Zealand, from 12.6% to 12%.
How are New Zealand Sotheby’s International Realty’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- new zealand sotheby's
- new zealand sotheby's international realty
- new zealand sothebys
- nzsir
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Where does New Zealand Sotheby’s International Realty compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| residential real estate agencies | 14th of 15 | 0.16% | Show ranking |
| Auckland real estate agencies | 7th of 8 | 0.38% | Show ranking |
| Wellington real estate agencies | 7th of 7 | 0.9% | Shown above |
| Taupo real estate agencies | 6th of 6 | 0.6% | Show ranking |
| Queenstown real estate agencies | 5th of 8 | 2% | Show ranking |
| Cambridge real estate agencies | 8th of 8 | 0.86% | Show ranking |
| Kapiti real estate agencies | 6th of 6 | 1.9% | Show ranking |
Is New Zealand Sotheby’s International Realty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.