How popular isLowe & Co?
In September 2026, people searched for Lowe & Co by name about 1,330 times in New Zealand, a 19.4% decrease from the previous year. These searches made up 26.9% of all New Zealand Wellington real estate agency searches, placing Lowe & Co first out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Wellington real estate agencies, Lowe & Co appeared in all answers and was the second most recommended of the seven.
Lowe & Co is the most searched of 7 competitors and the second most recommended in AI answers.
Lowe & CoShare of searches 26.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Tommy’s Real EstateShare of searches 17.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
HarcourtsShare of searches 15.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Ray WhiteShare of searches 15%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
BayleysShare of searches 12%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top Wellington real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Lowe & Co appeared in all three answers. Lowe & Co is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lowe & Co3 of 3Named in 3 of 3 ChatGPT answers
- Tommy’s Real Estate3 of 3Named in 3 of 3 ChatGPT answers
- Harcourts2 of 3Named in 2 of 3 ChatGPT answers
- Bayleys1 of 3Named in 1 of 3 ChatGPT answers
- Ray White0 of 3Named in 0 of 3 ChatGPT answers
Tall Poppy0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Wellington, New Zealand for selling a house?”
Searched Google, AI Overview
“wellington real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents wellington nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington real estate agencies compete with Lowe & Co?
Share of searches by month for Lowe & Co, Tommy’s Real Estate, Harcourts, Ray White, Bayleys, Tall Poppy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lowe & Co | Tommy’s Real Estate | Harcourts | Ray White | Bayleys | Tall Poppy | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 14.6% | 16% | 22.5% | 10.9% | 9.6% | 0.74% |
| Nov 2025 | 31.6% | 11.3% | 15.8% | 21.5% | 11.6% | 7.5% | 0.71% |
| Dec 2025 | 23% | 12.1% | 20.4% | 16.2% | 15.5% | 12.1% | 0.75% |
| Jan 2026 | 37.1% | 13.4% | 15% | 17.3% | 9.1% | 7.3% | 0.68% |
| Feb 2026 | 31.1% | 13.8% | 15.2% | 21.5% | 10.3% | 7.5% | 0.7% |
| Mar 2026 | 31.3% | 13.8% | 15% | 17.5% | 12.6% | 9.1% | 0.7% |
| Apr 2026 | 27.9% | 13.2% | 14.8% | 20.5% | 12.1% | 10.7% | 0.82% |
| May 2026 | 30.3% | 11.5% | 15.3% | 18.2% | 9.7% | 14.1% | 0.88% |
| Jun 2026 | 24.1% | 12.7% | 14.3% | 20.2% | 12.1% | 15.6% | 0.98% |
| Jul 2026 | 29.6% | 13% | 14.3% | 20.6% | 11% | 10.6% | 1% |
| Aug 2026 | 27.9% | 14.7% | 16.9% | 15.3% | 12.6% | 9.8% | 2.8% |
| Sep 2026 | 26.9% | 17.7% | 15.9% | 15% | 12% | 11.7% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.9% | 900 | -1.1% | -1 points | |
| 2, moved from 4th to 2nd | 17.7% | 590 | +22.9% | +2.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 15.9% | 530 | -3.6% | -1 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 15% | 500 | 0% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 12% | 400 | -2.4% | -0.6 points | |
| 6, held 6th | 11.7% | 390 | +21.9% | +1.9 points | |
| 7, held 7th | 0.9% | 30 | -66.7% | -1.9 points |
26.9%
Held 1st. 900 estimated branded searches, -1.1% vs prior month. Share -1 points.
17.7%
Moved from 4th to 2nd. 590 estimated branded searches, +22.9% vs prior month. Share +2.9 points.
15.9%
Moved from 2nd to 3rd. 530 estimated branded searches, -3.6% vs prior month. Share -1 points.
15%
Moved from 3rd to 4th. 500 estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Bayleys12%
Held 5th. 400 estimated branded searches, -2.4% vs prior month. Share -0.6 points.
11.7%
Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share +1.9 points.
Held 7th. 30 estimated branded searches, -66.7% vs prior month. Share -1.9 points.
Compare popularity between Lowe & Co and its closest rivals
Every comparison with Lowe & Co
5 comparisons
How has branded search demand for Lowe & Co changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lowe & Co in New Zealand fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Lowe & Co’s share of searches among Wellington real estate agencies in New Zealand increased from 25.7% to 26.9%.
- Across the 12 months ending September 2026, Lowe & Co’s share of searches among Wellington real estate agencies in New Zealand peaked at 37.1% in January 2026 and was lowest at 23% in December 2025.
How did search popularity change for New Zealand Wellington real estate agencies in September 2026?
6 changes
In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches.
In September 2026, Tall Poppy gained share of searches among Wellington real estate agencies in New Zealand, from 9.8% to 11.7%.
In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Wellington real estate agencies in New Zealand, from 2.8% to 0.9%.
In September 2026, Harcourts lost share of searches among Wellington real estate agencies in New Zealand, from 16.9% to 15.9%.
In September 2026, Lowe & Co lost share of searches among Wellington real estate agencies in New Zealand, from 27.9% to 26.9%.
In September 2026, Bayleys lost share of searches among Wellington real estate agencies in New Zealand, from 12.6% to 12%.
How are Lowe & Co’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Lowe & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lowe & co
- lowe and co
- lowe co
- loweco
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