Brandwave

How popular isTall Poppy?

In September 2026, people searched for Tall Poppy by name about 6,650 times in New Zealand, a 20.7% increase from the previous year. These searches made up 11.7% of all New Zealand Wellington real estate agency searches, placing Tall Poppy sixth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Wellington real estate agencies, Tall Poppy did not appear in any of the answers.

Search and AI answers in September 2026

Tall Poppy is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. Lowe & CoShare of searches 26.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Tommy’s Real EstateShare of searches 17.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. HarcourtsShare of searches 15.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Ray WhiteShare of searches 15%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Tall PoppyShare of searches 11.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top Wellington real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tall Poppy did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy’s Real Estate1st
  2. Lowe & Co2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Ray White–
  6. Tall Poppy–
  7. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Wellington, New Zealand?”

    1. 1Tommy’s Real Estate
    2. 2Lowe & Co

  • Asked ChatGPT

    “What are the best real estate agencies in Wellington, New Zealand?”

    1. 1Tommy’s Real Estate
    2. 2Lowe & Co
    3. 3Harcourts
    4. 4Bayleys

  • Asked ChatGPT

    “What's the best real estate agency in Wellington, New Zealand for selling a house?”

    1. 1Lowe & Co
    2. 2Tommy’s Real Estate
    3. 3Harcourts

  • Searched Google, AI Overview

    “wellington real estate agency”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “real estate agents wellington nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wellington real estate agencies compete with Tall Poppy?

Tall Poppy against Wellington real estate agencies in New Zealand, by month

Share of searches by month for Lowe & Co, Tommy’s Real Estate, Harcourts, Ray White, Bayleys, Tall Poppy. The figures are in the table below the chart.

View monthly share of searches table
MonthLowe & CoTommy’s Real EstateHarcourtsRay WhiteBayleysTall PoppyNew Zealand Sotheby’s International Realty
Oct 202525.7%14.6%16%22.5%10.9%9.6%0.74%
Nov 202531.6%11.3%15.8%21.5%11.6%7.5%0.71%
Dec 202523%12.1%20.4%16.2%15.5%12.1%0.75%
Jan 202637.1%13.4%15%17.3%9.1%7.3%0.68%
Feb 202631.1%13.8%15.2%21.5%10.3%7.5%0.7%
Mar 202631.3%13.8%15%17.5%12.6%9.1%0.7%
Apr 202627.9%13.2%14.8%20.5%12.1%10.7%0.82%
May 202630.3%11.5%15.3%18.2%9.7%14.1%0.88%
Jun 202624.1%12.7%14.3%20.2%12.1%15.6%0.98%
Jul 202629.6%13%14.3%20.6%11%10.6%1%
Aug 202627.9%14.7%16.9%15.3%12.6%9.8%2.8%
Sep 202626.9%17.7%15.9%15%12%11.7%0.9%

  1. 1.Lowe & Co

    26.9%

    Held 1st. 900 estimated branded searches, -1.1% vs prior month. Share -1 points.

  2. 2.Tommy’s Real Estate

    17.7%

    Moved from 4th to 2nd. 590 estimated branded searches, +22.9% vs prior month. Share +2.9 points.

  3. 3.Harcourts

    15.9%

    Moved from 2nd to 3rd. 530 estimated branded searches, -3.6% vs prior month. Share -1 points.

  4. 4.Ray White

    15%

    Moved from 3rd to 4th. 500 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Bayleys

    12%

    Held 5th. 400 estimated branded searches, -2.4% vs prior month. Share -0.6 points.

  6. 6.Tall Poppy

    11.7%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share +1.9 points.

  7. 7.New Zealand Sotheby’s International Realty

    0.9%

    Held 7th. 30 estimated branded searches, -66.7% vs prior month. Share -1.9 points.

Compare popularity between Tall Poppy and its closest rivals

Every comparison with Tall Poppy

16 comparisons

How has branded search demand for Tall Poppy changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tall Poppy in New Zealand rose from 5.5K to 6.7K.
  • Across the 12 months ending September 2026, Tall Poppy’s share of searches among Wellington real estate agencies in New Zealand increased from 9.6% to 11.7%.
  • Across the 12 months ending September 2026, Tall Poppy’s share of searches among Wellington real estate agencies in New Zealand peaked at 15.6% in June 2026 and was lowest at 7.3% in January 2026.

How did search popularity change for New Zealand Wellington real estate agencies in September 2026?

6 changes

  1. In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches.

  2. In September 2026, Tall Poppy gained share of searches among Wellington real estate agencies in New Zealand, from 9.8% to 11.7%.

  3. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Wellington real estate agencies in New Zealand, from 2.8% to 0.9%.

  4. In September 2026, Harcourts lost share of searches among Wellington real estate agencies in New Zealand, from 16.9% to 15.9%.

  5. In September 2026, Lowe & Co lost share of searches among Wellington real estate agencies in New Zealand, from 27.9% to 26.9%.

  6. In September 2026, Bayleys lost share of searches among Wellington real estate agencies in New Zealand, from 12.6% to 12%.

How are Tall Poppy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tall Poppy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tall poppy
  • tall poppy richmond

Do you work for Tall Poppy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tall Poppy compete?

Tall Poppy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies7th of 156.5%Show ranking
Wellington real estate agencies6th of 711.7%Shown above
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