Harveys Real Estate vs Tall Poppy:Which is more popular by branded search in New Zealand?
In August 2026, Tall Poppy had more branded searches than Harveys Real Estate among residential real estate agencies in New Zealand. Tall Poppy was estimated to have 1.9K branded searches compared to Harveys Real Estate’s 90, and held a 1.1% Share of Search versus Harveys Real Estate’s 0.05%.
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Which is more popular in search, Harveys Real Estate or Tall Poppy?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tall Poppy, Harveys Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Barfoot & Thompson | Bayleys | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Raine & Horne | Tall Poppy | Professionals Real Estate | Summit Real Estate | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Lowe & Co | Tremains | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 17.2% | 12.7% | 10.5% | 6.1% | 4.3% | 2.9% | 2.1% | 2.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.53% | 0.81% | 0.81% | 0.61% | 0.72% | 0.46% | 0.06% | 0.05% | 0.02% |
| Nov 2025 | 34.5% | 15.3% | 12.9% | 10.7% | 6.3% | 3.9% | 2.9% | 2.2% | 2.3% | 1.6% | 1.2% | 1.2% | 1.1% | 0.62% | 0.71% | 0.83% | 0.57% | 0.64% | 0.4% | 0.06% | 0.06% | 0.02% |
| Dec 2025 | 36.1% | 16% | 11.7% | 10.3% | 5.6% | 4.1% | 2.9% | 2% | 2.4% | 1.5% | 1.2% | 1.5% | 1% | 0.52% | 0.67% | 0.6% | 0.63% | 0.65% | 0.41% | 0.06% | 0.06% | 0.01% |
| Jan 2026 | 34.3% | 15.5% | 13.2% | 8.7% | 6.5% | 4.7% | 3.3% | 1.9% | 2.7% | 1.6% | 1.1% | 1.2% | 1% | 0.55% | 0.67% | 1.3% | 0.55% | 0.71% | 0.42% | 0.06% | 0.06% | 0.02% |
| Feb 2026 | 33.7% | 15.3% | 12.9% | 10.1% | 6.4% | 5.7% | 2.8% | 2% | 1.9% | 1.8% | 1.1% | 1.2% | 1% | 0.6% | 0.89% | 0.83% | 0.59% | 0.57% | 0.37% | 0.05% | 0.05% | 0.02% |
| Mar 2026 | 34.3% | 16% | 14.4% | 9.5% | 5.8% | 5.3% | 2.9% | 2% | 1.5% | 1.4% | 1% | 1.3% | 0.92% | 0.61% | 0.7% | 0.91% | 0.63% | 0.56% | 0.36% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 37.4% | 15.6% | 11.8% | 9% | 5.7% | 5.5% | 2.9% | 2.2% | 1.6% | 1.4% | 1% | 1.2% | 1% | 0.62% | 0.75% | 0.74% | 0.59% | 0.52% | 0.36% | 0.04% | 0.04% | 0.02% |
| May 2026 | 34.3% | 15.7% | 11.9% | 10.1% | 6.9% | 5.6% | 2.9% | 2.4% | 1.5% | 1.7% | 1.1% | 1.2% | 0.95% | 0.63% | 0.75% | 0.75% | 0.56% | 0.52% | 0.35% | 0.04% | 0.05% | 0.02% |
| Jun 2026 | 35.7% | 15.9% | 12.4% | 9.4% | 6.1% | 5.3% | 3.3% | 2.5% | 1.6% | 1.5% | 0.9% | 1.3% | 0.82% | 0.54% | 0.72% | 0.6% | 0.59% | 0.45% | 0.37% | 0.07% | 0.05% | 0.02% |
| Jul 2026 | 36.9% | 14.8% | 12.8% | 9.3% | 6.1% | 5.2% | 3% | 2.2% | 1.6% | 1.6% | 0.98% | 1.1% | 0.86% | 0.65% | 0.75% | 0.63% | 0.53% | 0.49% | 0.39% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 34.5% | 16.3% | 12.1% | 9.4% | 6% | 6% | 3.3% | 2.1% | 1.7% | 1.4% | 1.1% | 1.1% | 0.97% | 0.91% | 0.81% | 0.77% | 0.62% | 0.51% | 0.36% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Harveys Real Estate and Tall Poppy comparison changed over the last 12 months?
3 findings
- Tall Poppy was ahead of Harveys Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harveys Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 11 months ending August 2026, Tall Poppy’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
In August 2026, Harveys Real Estate rose from 21st to 20th among residential real estate agencies in New Zealand.
In August 2026, Tall Poppy rose from 12th to 11th among residential real estate agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Harveys Real Estate’s and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harveys Real Estate
1 branded search term
- harveys real estate
Tall Poppy
6 branded search terms
- tall poppy lower hutt
- tall poppy nz
- tall poppy real estate
- tall poppy real estate new plymouth
- tall poppy richmond
- tall poppy wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.