Harcourts vs Tall Poppy:Which is more popular by branded search in New Zealand?
In August 2026, Harcourts had more branded searches than Tall Poppy among residential real estate agencies in New Zealand. Harcourts was estimated to have 27.4K branded searches compared to Tall Poppy’s 1.9K, and held a 16.3% Share of Search versus Tall Poppy’s 1.1%.
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Which is more popular in search, Harcourts or Tall Poppy?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harcourts, Tall Poppy. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Barfoot & Thompson | Bayleys | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Raine & Horne | Tall Poppy | Professionals Real Estate | Summit Real Estate | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Lowe & Co | Tremains | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 17.2% | 12.7% | 10.5% | 6.1% | 4.3% | 2.9% | 2.1% | 2.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.53% | 0.81% | 0.81% | 0.61% | 0.72% | 0.46% | 0.06% | 0.05% | 0.02% |
| Nov 2025 | 34.5% | 15.3% | 12.9% | 10.7% | 6.3% | 3.9% | 2.9% | 2.2% | 2.3% | 1.6% | 1.2% | 1.2% | 1.1% | 0.62% | 0.71% | 0.83% | 0.57% | 0.64% | 0.4% | 0.06% | 0.06% | 0.02% |
| Dec 2025 | 36.1% | 16% | 11.7% | 10.3% | 5.6% | 4.1% | 2.9% | 2% | 2.4% | 1.5% | 1.2% | 1.5% | 1% | 0.52% | 0.67% | 0.6% | 0.63% | 0.65% | 0.41% | 0.06% | 0.06% | 0.01% |
| Jan 2026 | 34.3% | 15.5% | 13.2% | 8.7% | 6.5% | 4.7% | 3.3% | 1.9% | 2.7% | 1.6% | 1.1% | 1.2% | 1% | 0.55% | 0.67% | 1.3% | 0.55% | 0.71% | 0.42% | 0.06% | 0.06% | 0.02% |
| Feb 2026 | 33.7% | 15.3% | 12.9% | 10.1% | 6.4% | 5.7% | 2.8% | 2% | 1.9% | 1.8% | 1.1% | 1.2% | 1% | 0.6% | 0.89% | 0.83% | 0.59% | 0.57% | 0.37% | 0.05% | 0.05% | 0.02% |
| Mar 2026 | 34.3% | 16% | 14.4% | 9.5% | 5.8% | 5.3% | 2.9% | 2% | 1.5% | 1.4% | 1% | 1.3% | 0.92% | 0.61% | 0.7% | 0.91% | 0.63% | 0.56% | 0.36% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 37.4% | 15.6% | 11.8% | 9% | 5.7% | 5.5% | 2.9% | 2.2% | 1.6% | 1.4% | 1% | 1.2% | 1% | 0.62% | 0.75% | 0.74% | 0.59% | 0.52% | 0.36% | 0.04% | 0.04% | 0.02% |
| May 2026 | 34.3% | 15.7% | 11.9% | 10.1% | 6.9% | 5.6% | 2.9% | 2.4% | 1.5% | 1.7% | 1.1% | 1.2% | 0.95% | 0.63% | 0.75% | 0.75% | 0.56% | 0.52% | 0.35% | 0.04% | 0.05% | 0.02% |
| Jun 2026 | 35.7% | 15.9% | 12.4% | 9.4% | 6.1% | 5.3% | 3.3% | 2.5% | 1.6% | 1.5% | 0.9% | 1.3% | 0.82% | 0.54% | 0.72% | 0.6% | 0.59% | 0.45% | 0.37% | 0.07% | 0.05% | 0.02% |
| Jul 2026 | 36.9% | 14.8% | 12.8% | 9.3% | 6.1% | 5.2% | 3% | 2.2% | 1.6% | 1.6% | 0.98% | 1.1% | 0.86% | 0.65% | 0.75% | 0.63% | 0.53% | 0.49% | 0.39% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 34.5% | 16.3% | 12.1% | 9.4% | 6% | 6% | 3.3% | 2.1% | 1.7% | 1.4% | 1.1% | 1.1% | 0.97% | 0.91% | 0.81% | 0.77% | 0.62% | 0.51% | 0.36% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Harcourts and Tall Poppy comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Tall Poppy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand moved from 17.2% to 16.3%, and its estimated monthly branded searches moved from 34K to 27.4K.
- Across the 11 months ending August 2026, Tall Poppy’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 14.8% to 16.3%.
In August 2026, Tall Poppy rose from 12th to 11th among residential real estate agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Harcourts’ and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
20 branded search terms
- harcourts
- harcourts agents
- harcourts auckland
- harcourts christchurch
- harcourts hamilton
- harcourts houses for sale
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts rentals
- harcourts rotorua
- harcourts tauranga
- harcourts timaru
- harcourts wellington
- harcourts whangarei
- harcourtswhangarei
Tall Poppy
6 branded search terms
- tall poppy lower hutt
- tall poppy nz
- tall poppy real estate
- tall poppy real estate new plymouth
- tall poppy richmond
- tall poppy wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.