Brandwave

Harcourts vs Tall Poppy:Which is more popular?

In September 2026, Harcourts had more branded searches than Tall Poppy among Wellington real estate agencies in New Zealand. Harcourts had about 530 branded searches, while Tall Poppy had 390. Harcourts made up 15.9% of all Wellington real estate agency searches we track, and Tall Poppy accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about Wellington real estate agencies, Harcourts appeared in two of the three answers and Tall Poppy in none.

Among Wellington real estate agencies in New Zealand in September 2026

Who do people search for more?

Harcourts, about 36% more searches than Tall Poppy

Harcourts 530 searchesTall Poppy 390 searches

Who does AI mention more?

Harcourts, mentioned in 2 of 3 answers, Tall Poppy in 0

Harcourts in 2 of 3Tall Poppy in 0 of 3

Who does AI recommend more?

Harcourts, the only one of the two named

Harcourts first in 2Tall Poppy never named

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Top Wellington real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Tall Poppy did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy’s Real Estate1st
  2. Lowe & Co2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Ray White–
  6. Tall Poppy–
  7. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Wellington, New Zealand?”

    1. 1Tommy’s Real Estate
    2. 2Lowe & Co

  • Asked ChatGPT

    “What are the best real estate agencies in Wellington, New Zealand?”

    1. 1Tommy’s Real Estate
    2. 2Lowe & Co
    3. 3Harcourts
    4. 4Bayleys

  • Asked ChatGPT

    “What's the best real estate agency in Wellington, New Zealand for selling a house?”

    1. 1Lowe & Co
    2. 2Tommy’s Real Estate
    3. 3Harcourts

  • Searched Google, AI Overview

    “wellington real estate agency”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “real estate agents wellington nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harcourts or Tall Poppy more popular in search?

This chart shows how often people search Google for Harcourts and Tall Poppy by name. Each line represents a brand's share of searches for all seven Wellington real estate agencies we track, month by month, from searches in New Zealand.

Harcourts and Tall Poppy among Wellington real estate agencies in New Zealand, by month

Share of searches by month for Harcourts, Tall Poppy. The figures are in the table below the chart.

View monthly share of searches table
MonthLowe & CoTommy’s Real EstateHarcourtsRay WhiteBayleysTall PoppyNew Zealand Sotheby’s International Realty
Oct 202525.7%14.6%16%22.5%10.9%9.6%0.74%
Nov 202531.6%11.3%15.8%21.5%11.6%7.5%0.71%
Dec 202523%12.1%20.4%16.2%15.5%12.1%0.75%
Jan 202637.1%13.4%15%17.3%9.1%7.3%0.68%
Feb 202631.1%13.8%15.2%21.5%10.3%7.5%0.7%
Mar 202631.3%13.8%15%17.5%12.6%9.1%0.7%
Apr 202627.9%13.2%14.8%20.5%12.1%10.7%0.82%
May 202630.3%11.5%15.3%18.2%9.7%14.1%0.88%
Jun 202624.1%12.7%14.3%20.2%12.1%15.6%0.98%
Jul 202629.6%13%14.3%20.6%11%10.6%1%
Aug 202627.9%14.7%16.9%15.3%12.6%9.8%2.8%
Sep 202626.9%17.7%15.9%15%12%11.7%0.9%

How has the Harcourts and Tall Poppy comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington real estate agencies in September 2026?

3 changes

  1. In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches.

  2. In September 2026, Tall Poppy gained share of searches among Wellington real estate agencies in New Zealand, from 9.8% to 11.7%.

  3. In September 2026, Harcourts lost share of searches among Wellington real estate agencies in New Zealand, from 16.9% to 15.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Harcourts’ and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts

7 branded search terms

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals

Tall Poppy

1 branded search term

  • tall poppy

How the Brand Demand Index is measured

Other head-to-heads among Wellington real estate agencies

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