Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 15.9% of all New Zealand Wellington real estate agency searches, placing Harcourts third out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Wellington real estate agencies, Harcourts appeared in two of the three answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Harcourts is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. Lowe & CoShare of searches 26.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Tommy’s Real EstateShare of searches 17.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. HarcourtsShare of searches 15.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Ray WhiteShare of searches 15%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. BayleysShare of searches 12%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th

+2 more

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Top Wellington real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Harcourts is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tommy’s Real Estate1st
  2. Lowe & Co2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Ray White–
  6. Tall Poppy–
  7. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Wellington, New Zealand?”

    1. 1Tommy’s Real Estate
    2. 2Lowe & Co

  • Asked ChatGPT

    “What are the best real estate agencies in Wellington, New Zealand?”

    1. 1Tommy’s Real Estate
    2. 2Lowe & Co
    3. 3Harcourts
    4. 4Bayleys

  • Asked ChatGPT

    “What's the best real estate agency in Wellington, New Zealand for selling a house?”

    1. 1Lowe & Co
    2. 2Tommy’s Real Estate
    3. 3Harcourts

  • Searched Google, AI Overview

    “wellington real estate agency”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “real estate agents wellington nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Wellington real estate agencies compete with Harcourts?

Harcourts against Wellington real estate agencies in New Zealand, by month

Share of searches by month for Lowe & Co, Tommy’s Real Estate, Harcourts, Ray White, Bayleys, Tall Poppy. The figures are in the table below the chart.

View monthly share of searches table
MonthLowe & CoTommy’s Real EstateHarcourtsRay WhiteBayleysTall PoppyNew Zealand Sotheby’s International Realty
Oct 202525.7%14.6%16%22.5%10.9%9.6%0.74%
Nov 202531.6%11.3%15.8%21.5%11.6%7.5%0.71%
Dec 202523%12.1%20.4%16.2%15.5%12.1%0.75%
Jan 202637.1%13.4%15%17.3%9.1%7.3%0.68%
Feb 202631.1%13.8%15.2%21.5%10.3%7.5%0.7%
Mar 202631.3%13.8%15%17.5%12.6%9.1%0.7%
Apr 202627.9%13.2%14.8%20.5%12.1%10.7%0.82%
May 202630.3%11.5%15.3%18.2%9.7%14.1%0.88%
Jun 202624.1%12.7%14.3%20.2%12.1%15.6%0.98%
Jul 202629.6%13%14.3%20.6%11%10.6%1%
Aug 202627.9%14.7%16.9%15.3%12.6%9.8%2.8%
Sep 202626.9%17.7%15.9%15%12%11.7%0.9%

  1. 1.Lowe & Co

    26.9%

    Held 1st. 900 estimated branded searches, -1.1% vs prior month. Share -1 points.

  2. 2.Tommy’s Real Estate

    17.7%

    Moved from 4th to 2nd. 590 estimated branded searches, +22.9% vs prior month. Share +2.9 points.

  3. 3.Harcourts

    15.9%

    Moved from 2nd to 3rd. 530 estimated branded searches, -3.6% vs prior month. Share -1 points.

  4. 4.Ray White

    15%

    Moved from 3rd to 4th. 500 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Bayleys

    12%

    Held 5th. 400 estimated branded searches, -2.4% vs prior month. Share -0.6 points.

  6. 6.Tall Poppy

    11.7%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share +1.9 points.

  7. 7.New Zealand Sotheby’s International Realty

    0.9%

    Held 7th. 30 estimated branded searches, -66.7% vs prior month. Share -1.9 points.

Compare popularity between Harcourts and its closest rivals

Every comparison with Harcourts

31 comparisons

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

2 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Wellington real estate agencies in New Zealand peaked at 20.4% in December 2025 and was lowest at 14.3% in July 2026.

How did search popularity change for New Zealand Wellington real estate agencies in September 2026?

6 changes

  1. In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches.

  2. In September 2026, Tall Poppy gained share of searches among Wellington real estate agencies in New Zealand, from 9.8% to 11.7%.

  3. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Wellington real estate agencies in New Zealand, from 2.8% to 0.9%.

  4. In September 2026, Harcourts lost share of searches among Wellington real estate agencies in New Zealand, from 16.9% to 15.9%.

  5. In September 2026, Lowe & Co lost share of searches among Wellington real estate agencies in New Zealand, from 27.9% to 26.9%.

  6. In September 2026, Bayleys lost share of searches among Wellington real estate agencies in New Zealand, from 12.6% to 12%.

How are Harcourts’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts blenheim
  • harcourts blenheim rentals
  • harcourts hamilton
  • harcourts hastings
  • harcourts invercargill
  • harcourts masterton
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Harcourts compete?

Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies3rd of 1517.5%Show ranking
Auckland real estate agencies4th of 813.5%Show ranking
Whangarei real estate agencies3rd of 41.8%Show ranking
Hamilton real estate agencies2nd of 624.7%Show ranking
Rotorua real estate agencies3rd of 914.4%Show ranking
Wellington real estate agencies3rd of 715.9%Shown above
Invercargill real estate agencies2nd of 929.7%Show ranking
Whanganui real estate agencies3rd of 514.7%Show ranking
Timaru real estate agencies1st of 742.5%Show ranking
Blenheim real estate agencies2nd of 738.5%Show ranking
Ashburton real estate agencies2nd of 721.5%Show ranking
Taupo real estate agencies3rd of 619.3%Show ranking
Hastings real estate agencies2nd of 432.7%Show ranking
Masterton real estate agencies4th of 510%Show ranking
Whakatane real estate agencies2nd of 724.8%Show ranking
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