Brandwave

Harcourts vs Tremains Rotorua:Which is more popular?

In September 2026, Harcourts had more branded searches than Tremains Rotorua among Rotorua real estate agencies in New Zealand. Harcourts had about 550 branded searches, while Tremains Rotorua had 320. Harcourts made up 14.4% of all Rotorua real estate agency searches we track, and Tremains Rotorua accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, Tremains Rotorua appeared in all three answers and Harcourts in two. Tremains Rotorua was mentioned before Harcourts in every answer.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

Harcourts, about 72% more searches than Tremains Rotorua

Harcourts 550 searchesTremains Rotorua 320 searches

Who does AI mention more?

Tremains Rotorua, mentioned in every answer we collected

Tremains Rotorua in 3 of 3Harcourts in 2 of 3

Who does AI recommend more?

Tremains Rotorua, named ahead of Harcourts in every answer

Tremains Rotorua first in 3Harcourts never first

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tremains Rotorua appeared in all three answers. Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Tremains Rotorua was listed before Harcourts in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harcourts or Tremains Rotorua more popular in search?

This chart shows how often people search Google for Harcourts and Tremains Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

Harcourts and Tremains Rotorua among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Harcourts, Tremains Rotorua. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the Harcourts and Tremains Rotorua comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

2 changes

  1. In September 2026, Tremains Rotorua lost share of searches among Rotorua real estate agencies in New Zealand, from 9.4% to 8.4%.

  2. Estimated monthly branded searches for Harcourts in New Zealand fell 20.3% over 12 measured months, from 690 to 550 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Harcourts’ and Tremains Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts

9 branded search terms

  • harcourts
  • harcourts agents
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rotorua
  • harcourts whangarei
  • harcourtswhangarei

Tremains Rotorua

1 branded search term

  • tremains rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

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