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Rotorua real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among rotorua real estate agencies in New Zealand, with an estimated 1.7K branded searches and 42.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White42.4%
  2. EVES Real Estate22.1%
  3. Harcourts17.5%
  4. Arizto13%
  5. First National Real Estate2.5%
  6. LJ Hooker2.3%
  7. KEY Real Estate0.25%

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Share of SearchLeaderboard

Compare Rotorua real estate agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rotorua real estate agencies in New Zealand, by month

Share of Search by month for Ray White, EVES Real Estate, Harcourts, Arizto, First National Real Estate, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteEVES Real EstateHarcourtsAriztoFirst National Real EstateLJ HookerKEY Real Estate
Oct 202547.2%15.5%18.9%13.1%3.1%1.9%0.24%
Nov 202548%14.9%18.6%13.6%3%1.5%0.5%
Dec 202546.2%16.1%19%13.6%2.5%2.2%0.32%
Jan 202639.6%26.1%18.2%10.4%4%1.2%0.5%
Feb 202644.4%18.9%18.9%13.4%2.7%1.2%0.5%
Mar 202645.4%20.8%18.4%10.5%2.9%1.5%0.44%
Apr 202643.3%20.8%21.5%10.1%3%1%0.25%
May 202641.9%22.2%18.9%12.6%2.8%1.3%0.25%
Jun 202642.9%23.2%18.4%11.8%2.1%1.3%0.26%
Jul 202643.4%22.1%18.3%12.2%2.5%1.3%0.25%
Aug 202642.4%22.1%17.5%13%2.5%2.3%0.25%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Ray White

    42.4%

    held 1st · 1.7K estimated branded searches · -1.2% vs prior month · -1 points

  2. 2.EVES Real Estate

    22.1%

    held 2nd · 880 estimated branded searches · +1.1% vs prior month · 0 points

  3. 3.Harcourts

    17.5%

    held 3rd · 700 estimated branded searches · -2.8% vs prior month · -0.7 points

  4. 4.Arizto

    13%

    held 4th · 520 estimated branded searches · +8.3% vs prior month · +0.8 points

  5. 5.First National Real Estate

    2.5%

    held 5th · 100 estimated branded searches · 0% vs prior month · 0 points

  6. 6.LJ Hooker

    2.3%

    held 6th · 90 estimated branded searches · +80% vs prior month · +1 points

  7. 7.KEY Real Estate

    0.25%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among rotorua real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among rotorua real estate agencies in New Zealand, with an estimated 1.7K branded searches and 42.4% estimated Share of Search within this set. EVES Real Estate is in 2nd place, 20.3 percentage points behind at 22.1% Share of Search.

New Zealand rotorua real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White47.2% → 42.4%48%Nov 202539.6%Jan 20261st
EVES Real Estate15.5% → 22.1%26.1%Jan 202614.9%Nov 20253rd → 2nd
Harcourts18.9% → 17.5%21.5%Apr 202617.5%Aug 20262nd → 3rd
Arizto13.1% → 13%13.6%Nov 202510.1%Apr 20264th
First National Real Estate3.1% → 2.5%4%Jan 20262.1%Jun 20265th
LJ Hooker1.9% → 2.3%2.3%Aug 20261%Apr 20266th
KEY Real Estate0.24% → 0.25%0.5%Jan 20260.24%Oct 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among rotorua real estate agencies in New Zealand decreased from 47.2% to 42.4%.
  • Across the 11 months ending August 2026, EVES Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand increased from 15.5% to 22.1%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among rotorua real estate agencies in New Zealand decreased from 18.9% to 17.5%.
  • Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand decreased from 3.1% to 2.5%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 48% in November 2025 and was lowest at 39.6% in January 2026.
  • Across the 11 months ending August 2026, EVES Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 26.1% in January 2026 and was lowest at 14.9% in November 2025.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 21.5% in April 2026 and was lowest at 17.5% in August 2026.
  • Across the 11 months ending August 2026, Arizto’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 13.6% in November 2025 and was lowest at 10.1% in April 2026.
  • Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 4% in January 2026 and was lowest at 2.1% in June 2026.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 2.3% in August 2026 and was lowest at 1% in April 2026.
  • Across the 11 months ending August 2026, EVES Real Estate rose from 3rd to 2nd among rotorua real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Harcourts fell from 2nd to 3rd among rotorua real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Arizto, LJ Hooker and KEY Real Estate held steady: their estimated Share of Search among rotorua real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand rotorua real estate agencies in August 2026?

  1. In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.

  2. In August 2026, Arizto gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 12.2% to 13%.

  3. In August 2026, Ray White lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 43.4% to 42.4%.

  4. In August 2026, Harcourts lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 18.3% to 17.5%.

  5. Estimated monthly branded searches for EVES Real Estate in New Zealand rose 37.5% over 11 measured months, from 640 to 880 in August 2026.

  6. Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.

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