Brandwave

Ray White vs Tremains Rotorua:Which is more popular?

In September 2026, Ray White had more branded searches than Tremains Rotorua among Rotorua real estate agencies in New Zealand. Ray White had about 1,660 branded searches, while Tremains Rotorua had 320. Ray White made up 43.6% of all Rotorua real estate agency searches we track, and Tremains Rotorua accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, both Ray White and Tremains Rotorua appeared in all three answers. Ray White was mentioned before Tremains Rotorua in every answer.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

Ray White, about 5 searches for every 1 for Tremains Rotorua

Ray White 1.7K searchesTremains Rotorua 320 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Ray White in 3 of 3Tremains Rotorua in 3 of 3

Who does AI recommend more?

Ray White, named ahead of Tremains Rotorua in every answer

Ray White first in 3Tremains Rotorua never first

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Ray White and Tremains Rotorua showed up in all three answers. Ray White was listed before Tremains Rotorua in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ray White or Tremains Rotorua more popular in search?

This chart shows how often people search Google for Ray White and Tremains Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

Ray White and Tremains Rotorua among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Tremains Rotorua. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the Ray White and Tremains Rotorua comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

2 changes

  1. In September 2026, Ray White gained share of searches among Rotorua real estate agencies in New Zealand, from 37.5% to 43.6%.

  2. In September 2026, Tremains Rotorua lost share of searches among Rotorua real estate agencies in New Zealand, from 9.4% to 8.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Ray White’s and Tremains Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ray White

6 branded search terms

  • ray white
  • ray white agents
  • ray white rotorua
  • raywhite
  • rwrotorua
  • rwwhangarei

Tremains Rotorua

1 branded search term

  • tremains rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

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