Brandwave

How popular isFirst National Real Estate?

In September 2026, people searched for First National Real Estate by name about 620 times in New Zealand, a 30.3% decrease from the previous year. These searches made up 2.6% of all New Zealand Rotorua real estate agency searches, placing First National Real Estate sixth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Rotorua real estate agencies, First National Real Estate appeared in one of the three answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

First National Real Estate is the sixth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Ray WhiteShare of searches 43.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. EVES Real EstateShare of searches 19.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. HarcourtsShare of searches 14.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. AriztoShare of searches 9.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. First National Real EstateShare of searches 2.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

+4 more

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, First National Real Estate was mentioned in one out of three: in one of the three ChatGPT answers. First National Real Estate is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Rotorua real estate agencies compete with First National Real Estate?

First National Real Estate against Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Ray White, EVES Real Estate, Harcourts, Arizto, Tremains Rotorua, First National Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

  1. 1.Ray White

    43.6%

    Held 1st. 1.7K estimated branded searches, +7.1% vs prior month. Share +6 points.

  2. 2.EVES Real Estate

    19.4%

    Held 2nd. 740 estimated branded searches, -14.9% vs prior month. Share -1.6 points.

  3. 3.Harcourts

    14.4%

    Held 3rd. 550 estimated branded searches, -9.8% vs prior month. Share -0.3 points.

  4. 4.Arizto

    9.2%

    Held 4th. 350 estimated branded searches, -32.7% vs prior month. Share -3.4 points.

  5. 5.Tremains Rotorua

    8.4%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -1 points.

  6. 6.First National Real Estate

    2.6%

    Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.KEY Real Estate

    1%

    Moved from 8th to 7th. 40 estimated branded searches, +100% vs prior month. Share +0.6 points.

  8. 8.LJ Hooker

    1%

    Moved from 7th to 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  9. 9.iSellProperty

    0.26%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between First National Real Estate and its closest rivals

Every comparison with First National Real Estate

16 comparisons

How has branded search demand for First National Real Estate changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for First National Real Estate in New Zealand fell from 890 to 620.
  • Across the 12 months ending September 2026, First National Real Estate’s share of searches among Rotorua real estate agencies in New Zealand peaked at 3.7% in January 2026 and was lowest at 2% in June 2026.

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

6 changes

  1. In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.

  2. In September 2026, Ray White gained share of searches among Rotorua real estate agencies in New Zealand, from 37.5% to 43.6%.

  3. In September 2026, Arizto lost share of searches among Rotorua real estate agencies in New Zealand, from 12.6% to 9.2%.

  4. In September 2026, EVES Real Estate lost share of searches among Rotorua real estate agencies in New Zealand, from 21.1% to 19.4%.

  5. In September 2026, Tremains Rotorua lost share of searches among Rotorua real estate agencies in New Zealand, from 9.4% to 8.4%.

  6. Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are First National Real Estate’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using First National Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • first national real estate
  • first national rotorua

Do you work for First National Real Estate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does First National Real Estate compete?

First National Real Estate is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies13th of 150.47%Show ranking
Rotorua real estate agencies6th of 92.6%Shown above
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