First National Real Estate vs KEY Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, First National Real Estate had more branded searches than KEY Real Estate among rotorua real estate agencies in New Zealand. First National Real Estate was estimated to have 100 branded searches compared to KEY Real Estate’s 10, and held a 2.5% Share of Search versus KEY Real Estate’s 0.25%.
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Which is more popular in search, First National Real Estate or KEY Real Estate?
Compare Rotorua real estate agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First National Real Estate, KEY Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | EVES Real Estate | Harcourts | Arizto | First National Real Estate | LJ Hooker | KEY Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 15.5% | 18.9% | 13.1% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 48% | 14.9% | 18.6% | 13.6% | 3% | 1.5% | 0.5% |
| Dec 2025 | 46.2% | 16.1% | 19% | 13.6% | 2.5% | 2.2% | 0.32% |
| Jan 2026 | 39.6% | 26.1% | 18.2% | 10.4% | 4% | 1.2% | 0.5% |
| Feb 2026 | 44.4% | 18.9% | 18.9% | 13.4% | 2.7% | 1.2% | 0.5% |
| Mar 2026 | 45.4% | 20.8% | 18.4% | 10.5% | 2.9% | 1.5% | 0.44% |
| Apr 2026 | 43.3% | 20.8% | 21.5% | 10.1% | 3% | 1% | 0.25% |
| May 2026 | 41.9% | 22.2% | 18.9% | 12.6% | 2.8% | 1.3% | 0.25% |
| Jun 2026 | 42.9% | 23.2% | 18.4% | 11.8% | 2.1% | 1.3% | 0.26% |
| Jul 2026 | 43.4% | 22.1% | 18.3% | 12.2% | 2.5% | 1.3% | 0.25% |
| Aug 2026 | 42.4% | 22.1% | 17.5% | 13% | 2.5% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the First National Real Estate and KEY Real Estate comparison changed over the last 12 months?
3 findings
- First National Real Estate was ahead of KEY Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 130 to 100.
- Across the 11 months ending August 2026, KEY Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 0.24% to 0.25%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand rotorua real estate agencies in August 2026?
1 change
Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First National Real Estate’s and KEY Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First National Real Estate
3 branded search terms
- first national nz
- first national real estate
- first national rotorua
KEY Real Estate
2 branded search terms
- key real estate rotorua
- keyrealestate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.