Brandwave

How popular isKEY Real Estate in search?

In August 2026, there were an estimated 20 branded searches for KEY Real Estate in New Zealand which held steady over the last 11 months. KEY Real Estate holds 0.25% estimated Share of Search among New Zealand rotorua real estate agencies and is ranked 7th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Ray White42.4%
  2. EVES Real Estate22.1%
  3. Harcourts17.5%
  4. Arizto13%
  5. First National Real Estate2.5%
  6. LJ Hooker2.3%
  7. KEY Real Estate0.25%
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Which rotorua real estate agencies compete with KEY Real Estate?

KEY Real Estate against rotorua real estate agencies in New Zealand, by month

Share of Search by month for Ray White, EVES Real Estate, Harcourts, Arizto, First National Real Estate, LJ Hooker, KEY Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteEVES Real EstateHarcourtsAriztoFirst National Real EstateLJ HookerKEY Real Estate
Oct 202547.2%15.5%18.9%13.1%3.1%1.9%0.24%
Nov 202548%14.9%18.6%13.6%3%1.5%0.5%
Dec 202546.2%16.1%19%13.6%2.5%2.2%0.32%
Jan 202639.6%26.1%18.2%10.4%4%1.2%0.5%
Feb 202644.4%18.9%18.9%13.4%2.7%1.2%0.5%
Mar 202645.4%20.8%18.4%10.5%2.9%1.5%0.44%
Apr 202643.3%20.8%21.5%10.1%3%1%0.25%
May 202641.9%22.2%18.9%12.6%2.8%1.3%0.25%
Jun 202642.9%23.2%18.4%11.8%2.1%1.3%0.26%
Jul 202643.4%22.1%18.3%12.2%2.5%1.3%0.25%
Aug 202642.4%22.1%17.5%13%2.5%2.3%0.25%
Sep 2026———————

  1. 1.Ray White

    42.4%

    held 1st · 1.7K estimated branded searches · -1.2% vs prior month · -1 points

  2. 2.EVES Real Estate

    22.1%

    held 2nd · 880 estimated branded searches · +1.1% vs prior month · 0 points

  3. 3.Harcourts

    17.5%

    held 3rd · 700 estimated branded searches · -2.8% vs prior month · -0.7 points

  4. 4.Arizto

    13%

    held 4th · 520 estimated branded searches · +8.3% vs prior month · +0.8 points

  5. 5.First National Real Estate

    2.5%

    held 5th · 100 estimated branded searches · 0% vs prior month · 0 points

  6. 6.LJ Hooker

    2.3%

    held 6th · 90 estimated branded searches · +80% vs prior month · +1 points

  7. 7.KEY Real Estate

    0.25%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between KEY Real Estate and its closest rivals

How has branded search demand for KEY Real Estate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KEY Real Estate in New Zealand held steady at 20.
  • Across the 11 months ending August 2026, KEY Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand held steady, from 0.24% to 0.25%.

How did search popularity change for New Zealand rotorua real estate agencies in August 2026?

  1. In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.

  2. In August 2026, Arizto gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 12.2% to 13%.

  3. In August 2026, Ray White lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 43.4% to 42.4%.

  4. In August 2026, Harcourts lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 18.3% to 17.5%.

  5. Estimated monthly branded searches for EVES Real Estate in New Zealand rose 37.5% over 11 measured months, from 640 to 880 in August 2026.

  6. Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.

How is KEY Real Estate measured?

Brandwave collects information about searches that people make online using KEY Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • key real estate rotorua
  • keyrealestate

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How the Brand Demand Index is measured

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