KEY Real Estate vs LJ Hooker:Which is more popular by branded search in New Zealand?
In August 2026, LJ Hooker had more branded searches than KEY Real Estate among rotorua real estate agencies in New Zealand. LJ Hooker was estimated to have 90 branded searches compared to KEY Real Estate’s 10, and held a 2.3% Share of Search versus KEY Real Estate’s 0.25%.
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Which is more popular in search, KEY Real Estate or LJ Hooker?
Compare Rotorua real estate agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LJ Hooker, KEY Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | EVES Real Estate | Harcourts | Arizto | First National Real Estate | LJ Hooker | KEY Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 15.5% | 18.9% | 13.1% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 48% | 14.9% | 18.6% | 13.6% | 3% | 1.5% | 0.5% |
| Dec 2025 | 46.2% | 16.1% | 19% | 13.6% | 2.5% | 2.2% | 0.32% |
| Jan 2026 | 39.6% | 26.1% | 18.2% | 10.4% | 4% | 1.2% | 0.5% |
| Feb 2026 | 44.4% | 18.9% | 18.9% | 13.4% | 2.7% | 1.2% | 0.5% |
| Mar 2026 | 45.4% | 20.8% | 18.4% | 10.5% | 2.9% | 1.5% | 0.44% |
| Apr 2026 | 43.3% | 20.8% | 21.5% | 10.1% | 3% | 1% | 0.25% |
| May 2026 | 41.9% | 22.2% | 18.9% | 12.6% | 2.8% | 1.3% | 0.25% |
| Jun 2026 | 42.9% | 23.2% | 18.4% | 11.8% | 2.1% | 1.3% | 0.26% |
| Jul 2026 | 43.4% | 22.1% | 18.3% | 12.2% | 2.5% | 1.3% | 0.25% |
| Aug 2026 | 42.4% | 22.1% | 17.5% | 13% | 2.5% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the KEY Real Estate and LJ Hooker comparison changed over the last 12 months?
3 findings
- LJ Hooker was ahead of KEY Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KEY Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 0.24% to 0.25%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 80 to 90.
How did search popularity change for New Zealand rotorua real estate agencies in August 2026?
1 change
In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.
How each brand is measured
Brandwave collects information about searches that people make online using KEY Real Estate’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KEY Real Estate
2 branded search terms
- key real estate rotorua
- keyrealestate
LJ Hooker
16 branded search terms
- lj hooker
- lj hooker cambridge
- lj hooker hamilton
- lj hooker houses for sale
- lj hooker marketing
- lj hooker near me
- lj hooker new zealand
- lj hooker nz
- lj hooker property management
- lj hooker real estate
- lj hooker real estate agents
- lj hooker rentals
- lj hooker rotorua
- lj hooker taupo
- lj hooker timaru
- ljhooker
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