First National Real Estate vs LJ Hooker:Which is more popular by branded search in New Zealand?
In August 2026, LJ Hooker had more branded searches than First National Real Estate among residential real estate agencies in New Zealand. LJ Hooker was estimated to have 2K branded searches compared to First National Real Estate’s 490, and held a 1.8% Share of Search versus First National Real Estate’s 0.43%.
Follow First National Real Estate vs LJ Hooker and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, First National Real Estate or LJ Hooker?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LJ Hooker, First National Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Barfoot & Thompson | Bayleys | Arizto | Property Brokers | Lodge Real Estate | LJ Hooker | Tall Poppy | Raine & Horne | New Zealand Sotheby’s International Realty | EVES Real Estate | Summit Real Estate | Tommy’s Real Estate | Lowe & Co | Tremains | Professionals Real Estate | First National Real Estate | One Agency | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 19.9% | 16.8% | 10.9% | 5.9% | 7.5% | 3.1% | 2.8% | 1.6% | 1.5% | 0.77% | 1.3% | 1.5% | 1.2% | 1.2% | 0.87% | 0.78% | 0.54% | 0.33% | 0.08% | 0.07% | 0.02% |
| Nov 2025 | 22.8% | 17.2% | 17.7% | 11.4% | 5.4% | 7.9% | 3.2% | 2.9% | 1.7% | 1.6% | 0.92% | 1.3% | 1.3% | 1% | 1.2% | 0.83% | 0.7% | 0.46% | 0.3% | 0.08% | 0.08% | 0.02% |
| Dec 2025 | 21.3% | 19.3% | 16.3% | 11.8% | 6% | 7.3% | 3.1% | 3.2% | 1.8% | 1.5% | 0.82% | 1.3% | 1.4% | 1% | 0.93% | 0.99% | 0.91% | 0.52% | 0.27% | 0.1% | 0.1% | 0.02% |
| Jan 2026 | 20% | 18.2% | 18.2% | 9.6% | 6.8% | 8.2% | 2.9% | 3.6% | 1.7% | 1.6% | 0.83% | 1.3% | 1.4% | 1% | 1.9% | 0.83% | 0.83% | 0.48% | 0.35% | 0.09% | 0.09% | 0.02% |
| Feb 2026 | 22.3% | 17.2% | 17% | 11% | 7.8% | 7.6% | 2.9% | 2.3% | 1.6% | 1.9% | 0.86% | 1.3% | 1.3% | 1.3% | 1.2% | 0.84% | 0.81% | 0.44% | 0.27% | 0.07% | 0.07% | 0.03% |
| Mar 2026 | 21.2% | 18.5% | 19.7% | 10.5% | 7.4% | 7.2% | 2.9% | 1.5% | 1.5% | 1.4% | 0.9% | 1.2% | 1.2% | 1% | 1.3% | 0.93% | 0.77% | 0.43% | 0.27% | 0.06% | 0.06% | 0.05% |
| Apr 2026 | 21.7% | 18.9% | 16.5% | 10.6% | 8.1% | 7.3% | 3.3% | 1.9% | 1.6% | 1.5% | 0.95% | 1.3% | 1.4% | 1.1% | 1.1% | 0.91% | 0.93% | 0.43% | 0.27% | 0.06% | 0.06% | 0.03% |
| May 2026 | 21% | 18.4% | 16% | 11.5% | 7.9% | 8.7% | 3.5% | 1.6% | 1.6% | 1.7% | 0.93% | 1.3% | 1.3% | 1.1% | 1.1% | 0.83% | 0.77% | 0.42% | 0.24% | 0.06% | 0.08% | 0.03% |
| Jun 2026 | 22% | 19.2% | 16.9% | 10.9% | 7.7% | 7.5% | 3.7% | 1.7% | 1.4% | 1.5% | 0.81% | 1.1% | 1.1% | 1.1% | 0.9% | 0.89% | 0.79% | 0.45% | 0.23% | 0.1% | 0.08% | 0.04% |
| Jul 2026 | 23.1% | 17.3% | 17.8% | 10.4% | 7.6% | 7.9% | 3.3% | 1.7% | 1.5% | 1.6% | 0.98% | 1.2% | 1.2% | 1.1% | 0.94% | 0.8% | 0.7% | 0.46% | 0.23% | 0.05% | 0.07% | 0.03% |
| Aug 2026 | 21.5% | 18.9% | 16.5% | 10.6% | 8.5% | 7.3% | 3.1% | 1.8% | 1.6% | 1.5% | 1.3% | 1.3% | 1.3% | 1.2% | 1.1% | 0.91% | 0.79% | 0.43% | 0.26% | 0.08% | 0.04% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the First National Real Estate and LJ Hooker comparison changed over the last 12 months?
3 findings
- LJ Hooker was ahead of First National Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.54% to 0.43%, and its estimated monthly branded searches moved from 740 to 490.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 3.8K to 2K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
Estimated monthly branded searches for LJ Hooker in New Zealand fell 47.2% over 11 measured months, from 3.8K to 2K in August 2026.
Estimated monthly branded searches for First National Real Estate in New Zealand fell 33.8% over 11 measured months, from 740 to 490 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First National Real Estate’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First National Real Estate
2 branded search terms
- first national nz
- first national real estate
LJ Hooker
5 branded search terms
- lj hooker
- lj hooker houses for sale
- lj hooker near me
- lj hooker nz
- lj hooker real estate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.