EVES Real Estate vs First National Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, EVES Real Estate had more branded searches than First National Real Estate among residential real estate agencies in New Zealand. EVES Real Estate was estimated to have 1.5K branded searches compared to First National Real Estate’s 490, and held a 1.3% Share of Search versus First National Real Estate’s 0.42%.
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Which is more popular in search, EVES Real Estate or First National Real Estate?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EVES Real Estate, First National Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Barfoot & Thompson | Bayleys | Arizto | Property Brokers | Lodge Real Estate | LJ Hooker | Tall Poppy | Raine & Horne | Summit Real Estate | Professionals Real Estate | New Zealand Sotheby’s International Realty | EVES Real Estate | Tommy’s Real Estate | Lowe & Co | Tremains | First National Real Estate | One Agency | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 19.6% | 16.5% | 10.8% | 5.8% | 8.2% | 3% | 2.7% | 1.6% | 1.5% | 1.6% | 1.4% | 0.76% | 1.3% | 1.1% | 1.1% | 0.86% | 0.53% | 0.33% | 0.08% | 0.06% | 0.02% |
| Nov 2025 | 22.3% | 16.9% | 17.3% | 11.2% | 5.3% | 8.6% | 3.1% | 2.8% | 1.7% | 1.5% | 1.6% | 1.5% | 0.9% | 1.3% | 1% | 1.2% | 0.82% | 0.45% | 0.29% | 0.08% | 0.08% | 0.02% |
| Dec 2025 | 20.9% | 18.9% | 16% | 11.5% | 5.9% | 8% | 3% | 3.2% | 1.8% | 1.5% | 1.6% | 2% | 0.8% | 1.3% | 1% | 0.91% | 0.97% | 0.51% | 0.26% | 0.09% | 0.09% | 0.02% |
| Jan 2026 | 19.6% | 17.9% | 17.9% | 9.5% | 6.7% | 9% | 2.8% | 3.6% | 1.7% | 1.6% | 1.5% | 1.5% | 0.81% | 1.3% | 0.99% | 1.9% | 0.81% | 0.47% | 0.34% | 0.09% | 0.09% | 0.02% |
| Feb 2026 | 22% | 16.9% | 16.7% | 10.8% | 7.7% | 8.4% | 2.8% | 2.2% | 1.6% | 1.9% | 1.4% | 1.5% | 0.84% | 1.3% | 1.2% | 1.2% | 0.83% | 0.43% | 0.26% | 0.07% | 0.07% | 0.03% |
| Mar 2026 | 20.8% | 18.2% | 19.3% | 10.3% | 7.3% | 7.9% | 2.8% | 1.5% | 1.5% | 1.4% | 1.3% | 1.5% | 0.88% | 1.2% | 1% | 1.3% | 0.91% | 0.42% | 0.27% | 0.06% | 0.06% | 0.05% |
| Apr 2026 | 21.3% | 18.5% | 16.2% | 10.4% | 7.9% | 8.1% | 3.3% | 1.9% | 1.6% | 1.5% | 1.5% | 1.6% | 0.93% | 1.3% | 1.1% | 1.1% | 0.9% | 0.42% | 0.27% | 0.06% | 0.06% | 0.03% |
| May 2026 | 20.6% | 18.1% | 15.7% | 11.3% | 7.7% | 9.4% | 3.4% | 1.5% | 1.6% | 1.7% | 1.4% | 1.6% | 0.91% | 1.2% | 1.1% | 1.1% | 0.82% | 0.41% | 0.23% | 0.06% | 0.07% | 0.03% |
| Jun 2026 | 21.6% | 18.8% | 16.6% | 10.7% | 7.5% | 8.3% | 3.6% | 1.6% | 1.3% | 1.5% | 1.2% | 1.6% | 0.8% | 1.1% | 1.1% | 0.89% | 0.87% | 0.44% | 0.22% | 0.1% | 0.08% | 0.04% |
| Jul 2026 | 22.7% | 17% | 17.5% | 10.3% | 7.5% | 8.6% | 3.2% | 1.7% | 1.5% | 1.6% | 1.3% | 1.4% | 0.97% | 1.2% | 1.1% | 0.93% | 0.79% | 0.46% | 0.22% | 0.05% | 0.07% | 0.03% |
| Aug 2026 | 21.1% | 18.6% | 16.2% | 10.4% | 8.4% | 8.2% | 3% | 1.7% | 1.6% | 1.4% | 1.4% | 1.3% | 1.3% | 1.3% | 1.2% | 1.1% | 0.9% | 0.42% | 0.26% | 0.08% | 0.03% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the EVES Real Estate and First National Real Estate comparison changed over the last 12 months?
3 findings
- EVES Real Estate was ahead of First National Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EVES Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.3%, and its estimated monthly branded searches moved from 1.9K to 1.5K.
- Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.53% to 0.42%, and its estimated monthly branded searches moved from 740 to 490.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
In August 2026, EVES Real Estate fell from 13th to 14th among residential real estate agencies in New Zealand.
Estimated monthly branded searches for First National Real Estate in New Zealand fell 33.8% over 11 measured months, from 740 to 490 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using EVES Real Estate’s and First National Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EVES Real Estate
3 branded search terms
- eves nz
- eves real estate
- eves tauranga
First National Real Estate
2 branded search terms
- first national nz
- first national real estate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.