Brandwave

How popular isLJ Hooker?

In September 2026, people searched for LJ Hooker by name about 4,270 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 1% of all New Zealand Rotorua real estate agency searches, placing LJ Hooker eighth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Rotorua real estate agencies, LJ Hooker did not appear in any of the answers.

Search and AI answers in September 2026

LJ Hooker is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. Ray WhiteShare of searches 43.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. EVES Real EstateShare of searches 19.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. HarcourtsShare of searches 14.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. AriztoShare of searches 9.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. LJ HookerShare of searches 1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+4 more

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, LJ Hooker did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Rotorua real estate agencies compete with LJ Hooker?

LJ Hooker against Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Ray White, EVES Real Estate, Harcourts, Arizto, Tremains Rotorua, First National Real Estate, LJ Hooker. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

  1. 1.Ray White

    43.6%

    Held 1st. 1.7K estimated branded searches, +7.1% vs prior month. Share +6 points.

  2. 2.EVES Real Estate

    19.4%

    Held 2nd. 740 estimated branded searches, -14.9% vs prior month. Share -1.6 points.

  3. 3.Harcourts

    14.4%

    Held 3rd. 550 estimated branded searches, -9.8% vs prior month. Share -0.3 points.

  4. 4.Arizto

    9.2%

    Held 4th. 350 estimated branded searches, -32.7% vs prior month. Share -3.4 points.

  5. 5.Tremains Rotorua

    8.4%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -1 points.

  6. 6.First National Real Estate

    2.6%

    Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.KEY Real Estate

    1%

    Moved from 8th to 7th. 40 estimated branded searches, +100% vs prior month. Share +0.6 points.

  8. 8.LJ Hooker

    1%

    Moved from 7th to 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  9. 9.iSellProperty

    0.26%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between LJ Hooker and its closest rivals

Every comparison with LJ Hooker

25 comparisons

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LJ Hooker in New Zealand fell from 5.4K to 4.3K.
  • Across the 12 months ending September 2026, LJ Hooker fell from 7th to 8th among Rotorua real estate agencies in New Zealand.

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

6 changes

  1. In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.

  2. In September 2026, Ray White gained share of searches among Rotorua real estate agencies in New Zealand, from 37.5% to 43.6%.

  3. In September 2026, Arizto lost share of searches among Rotorua real estate agencies in New Zealand, from 12.6% to 9.2%.

  4. In September 2026, EVES Real Estate lost share of searches among Rotorua real estate agencies in New Zealand, from 21.1% to 19.4%.

  5. In September 2026, Tremains Rotorua lost share of searches among Rotorua real estate agencies in New Zealand, from 9.4% to 8.4%.

  6. Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are LJ Hooker’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using LJ Hooker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lj hooker
  • lj hooker cambridge
  • lj hooker dunedin
  • lj hooker hamilton
  • lj hooker marketing
  • lj hooker rentals
  • lj hooker rotorua
  • lj hooker taupo
  • lj hooker timaru
  • ljhooker

How the Brand Demand Index is measured

Who owns LJ Hooker?

LJ Hooker is owned by LJ Hooker Group New Zealand. Brandwave also tracks Harveys Real Estate, owned by the same company, in New Zealand.

Do you work for LJ Hooker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does LJ Hooker compete?

LJ Hooker is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies8th of 151.8%Show ranking
Hamilton real estate agencies6th of 62.8%Show ranking
Rotorua real estate agencies8th of 91%Shown above
Dunedin property management companies1st of 1237.1%Show ranking
Timaru real estate agencies3rd of 714.2%Show ranking
Taupo real estate agencies5th of 62.4%Show ranking
Cambridge real estate agencies5th of 86.9%Show ranking
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