LJ Hooker vs More-Re:Which is more popular?
In September 2026, LJ Hooker had more branded searches than More-Re among Cambridge real estate agencies in New Zealand. LJ Hooker had about 80 branded searches, while More-Re had 50. LJ Hooker made up 6.9% of all Cambridge real estate agency searches we track, and More-Re accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, More-Re appeared in all three answers and LJ Hooker in one. More-Re was mentioned before LJ Hooker in every answer.
Who do people search for more?
LJ Hooker, about 60% more searches than More-Re
Who does AI mention more?
More-Re, mentioned in every answer we collected
Who does AI recommend more?
More-Re, named ahead of LJ Hooker in every answer
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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, More-Re appeared in all three answers. LJ Hooker was mentioned in one out of three: in one of the three ChatGPT answers. More-Re was listed before LJ Hooker in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Cambridge Real Estate3 of 3Named in 3 of 3 ChatGPT answers- More-Re3 of 3Named in 3 of 3 ChatGPT answers
Property Brokers2 of 3Named in 2 of 3 ChatGPT answers
Ray White1 of 3Named in 1 of 3 ChatGPT answers- LJ Hooker1 of 3Named in 1 of 3 ChatGPT answers
Realty HQ0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Cambridge real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Cambridge, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Cambridge, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Cambridge, New Zealand for to sell a house?”
Searched Google, AI Overview
“real estate agencies cambridge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property agency cambridge”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is LJ Hooker or More-Re more popular in search?
This chart shows how often people search Google for LJ Hooker and More-Re by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for LJ Hooker, More-Re. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bayleys | Cambridge Real Estate | Ray White | Property Brokers | LJ Hooker | More-Re | Realty HQ | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 24.1% | 14.2% | — | 11.7% | 13.6% | 1.9% | 1.9% |
| Nov 2025 | 35.3% | 21.3% | 16.7% | — | 10% | 14% | 2% | 0.67% |
| Dec 2025 | 30.1% | 23% | 20.4% | — | 8% | 14.2% | 2.7% | 1.8% |
| Jan 2026 | 25% | 27.1% | 21.5% | — | 6.9% | 18.1% | 1.4% | 0% |
| Feb 2026 | 28.2% | 25% | 19.2% | — | 9.6% | 15.4% | 1.3% | 1.3% |
| Mar 2026 | 33.5% | 20.3% | 19.6% | — | 9.5% | 15.2% | 1.9% | 0% |
| Apr 2026 | 29.9% | 20.8% | 15.6% | — | 11.7% | 18.2% | 3.2% | 0.65% |
| May 2026 | 31.7% | 26.7% | 11.7% | — | 10% | 17.5% | 2.5% | 0% |
| Jun 2026 | 33.3% | 23.4% | 17.1% | — | 9% | 13.5% | 2.7% | 0.9% |
| Jul 2026 | 30.3% | 26.2% | 17.2% | — | 7.4% | 15.6% | 2.5% | 0.82% |
| Aug 2026 | 25.7% | 27.9% | 13.6% | — | 4.3% | 21.4% | 5% | 2.1% |
| Sep 2026 | 35.3% | 22.4% | 16.4% | 12.1% | 6.9% | 4.3% | 1.7% | 0.86% |
How has the LJ Hooker and More-Re comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: LJ Hooker took it in September 2026.
- Across the 12 months ending September 2026, LJ Hooker’s share of searches among Cambridge real estate agencies in New Zealand moved from 11.7% to 6.9%, and its estimated monthly branded searches moved from 190 to 80.
- Across the 12 months ending September 2026, More-Re’s share of searches among Cambridge real estate agencies in New Zealand moved from 13.6% to 4.3%, and its estimated monthly branded searches moved from 220 to 50.
How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?
3 changes
In September 2026, Ray White overtook More-Re to rank 3rd among Cambridge real estate agencies in New Zealand, with 16.4% of the searches.
In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.
In September 2026, More-Re lost share of searches among Cambridge real estate agencies in New Zealand, from 21.4% to 4.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using LJ Hooker’s and More-Re’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Cambridge real estate agencies
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