Brandwave

Bayleys vs Property Brokers:Which is more popular?

In September 2026, Bayleys had more branded searches than Property Brokers among Cambridge real estate agencies in New Zealand. Bayleys had about 410 branded searches, while Property Brokers had 140. Bayleys made up 35.3% of all Cambridge real estate agency searches we track, and Property Brokers accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, Bayleys appeared in all three answers and Property Brokers in two. Bayleys was mentioned before Property Brokers in every answer.

Among Cambridge real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys, about 3 searches for every 1 for Property Brokers

Bayleys 410 searchesProperty Brokers 140 searches

Who does AI mention more?

Bayleys, mentioned in every answer we collected

Bayleys in 3 of 3Property Brokers in 2 of 3

Who does AI recommend more?

Bayleys, named ahead of Property Brokers in every answer

Bayleys first in 3Property Brokers never first

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bayleys appeared in all three answers. Property Brokers was mentioned in two out of three: in two of the three ChatGPT answers. Bayleys was listed before Property Brokers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bayleys or Property Brokers more popular in search?

This chart shows how often people search Google for Bayleys and Property Brokers by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.

Bayleys and Property Brokers among Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Bayleys, Property Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

How has the Bayleys and Property Brokers comparison changed over the last 12 months?

2 findings

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

1 change

  1. In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Bayleys’ and Property Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayleys

9 branded search terms

  • bayley's real estate
  • bayleys
  • bayleys blenheim
  • bayleys cambridge
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals
  • bayleys whangarei

Property Brokers

1 branded search term

  • property brokers

How the Brand Demand Index is measured

Other head-to-heads among Cambridge real estate agencies

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