Brandwave

Cambridge Real Estate vs LJ Hooker:Which is more popular?

In September 2026, Cambridge Real Estate had more branded searches than LJ Hooker among Cambridge real estate agencies in New Zealand. Cambridge Real Estate had about 260 branded searches, while LJ Hooker had 80. Cambridge Real Estate made up 22.4% of all Cambridge real estate agency searches we track, and LJ Hooker accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, Cambridge Real Estate appeared in all three answers and LJ Hooker in one. Cambridge Real Estate was mentioned before LJ Hooker in every answer.

Among Cambridge real estate agencies in New Zealand in September 2026

Who do people search for more?

Cambridge Real Estate, about 3 searches for every 1 for LJ Hooker

Cambridge Real Estate 260 searchesLJ Hooker 80 searches

Who does AI mention more?

Cambridge Real Estate, mentioned in every answer we collected

Cambridge Real Estate in 3 of 3LJ Hooker in 1 of 3

Who does AI recommend more?

Cambridge Real Estate, named ahead of LJ Hooker in every answer

Cambridge Real Estate first in 3LJ Hooker never first

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Cambridge Real Estate appeared in all three answers. LJ Hooker was mentioned in one out of three: in one of the three ChatGPT answers. Cambridge Real Estate was listed before LJ Hooker in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Cambridge Real Estate or LJ Hooker more popular in search?

This chart shows how often people search Google for Cambridge Real Estate and LJ Hooker by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.

Cambridge Real Estate and LJ Hooker among Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Cambridge Real Estate, LJ Hooker. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

How has the Cambridge Real Estate and LJ Hooker comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

3 changes
  1. In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

  2. In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.

  3. In September 2026, Cambridge Real Estate lost share of searches among Cambridge real estate agencies in New Zealand, from 27.9% to 22.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Cambridge Real Estate’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cambridge Real Estate

1 branded search term

  • cambridge real estate

LJ Hooker

5 branded search terms

  • lj hooker
  • lj hooker cambridge
  • lj hooker marketing
  • lj hooker rentals
  • ljhooker

How the Brand Demand Index is measured

Other head-to-heads among Cambridge real estate agencies

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