Brandwave

How popular isLJ Hooker?

In September 2026, people searched for LJ Hooker by name about 4,270 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 6.9% of all New Zealand Cambridge real estate agency searches, placing LJ Hooker fifth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Cambridge real estate agencies, LJ Hooker appeared in one of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

LJ Hooker is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. BayleysShare of searches 35.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Cambridge Real EstateShare of searches 22.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Ray WhiteShare of searches 16.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. Property BrokersShare of searches 12.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. LJ HookerShare of searches 6.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, LJ Hooker was mentioned in one out of three: in one of the three ChatGPT answers. LJ Hooker is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Cambridge real estate agencies compete with LJ Hooker?

LJ Hooker against Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Bayleys, Cambridge Real Estate, Ray White, Property Brokers, LJ Hooker, More-Re. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

  1. 1.Bayleys

    35.3%

    Moved from 2nd to 1st. 410 estimated branded searches, +13.9% vs prior month. Share +9.6 points.

  2. 2.Cambridge Real Estate

    22.4%

    Moved from 1st to 2nd. 260 estimated branded searches, -33.3% vs prior month. Share -5.4 points.

  3. 3.Ray White

    16.4%

    Moved from 4th to 3rd. 190 estimated branded searches, 0% vs prior month. Share +2.8 points.

  4. 4.Property Brokers

    12.1%

    Entered at 4th. 140 estimated branded searches, — vs prior month. Share —.

  5. 5.LJ Hooker

    6.9%

    Moved from 6th to 5th. 80 estimated branded searches, +33.3% vs prior month. Share +2.6 points.

  6. 6.More-Re

    4.3%

    Moved from 3rd to 6th. 50 estimated branded searches, -83.3% vs prior month. Share -17.1 points.

  7. 7.Realty HQ

    1.7%

    Moved from 5th to 7th. 20 estimated branded searches, -71.4% vs prior month. Share -3.3 points.

  8. 8.New Zealand Sotheby’s International Realty

    0.86%

    Moved from 7th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -1.3 points.

Compare popularity between LJ Hooker and its closest rivals

Every comparison with LJ Hooker

25 comparisons

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LJ Hooker in New Zealand fell from 5.4K to 4.3K.
  • Across the 12 months ending September 2026, LJ Hooker’s share of searches among Cambridge real estate agencies in New Zealand decreased from 11.7% to 6.9%.
  • Across the 12 months ending September 2026, LJ Hooker’s share of searches among Cambridge real estate agencies in New Zealand peaked at 11.7% in October 2025 and was lowest at 4.3% in August 2026.

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

  2. In September 2026, Ray White overtook More-Re to rank 3rd among Cambridge real estate agencies in New Zealand, with 16.4% of the searches.

  3. In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.

  4. In September 2026, More-Re lost share of searches among Cambridge real estate agencies in New Zealand, from 21.4% to 4.3%.

  5. In September 2026, Cambridge Real Estate lost share of searches among Cambridge real estate agencies in New Zealand, from 27.9% to 22.4%.

  6. In September 2026, Realty HQ lost share of searches among Cambridge real estate agencies in New Zealand, from 5% to 1.7%.

How are LJ Hooker’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using LJ Hooker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lj hooker
  • lj hooker cambridge
  • lj hooker dunedin
  • lj hooker hamilton
  • lj hooker marketing
  • lj hooker rentals
  • lj hooker rotorua
  • lj hooker taupo
  • lj hooker timaru
  • ljhooker

How the Brand Demand Index is measured

Who owns LJ Hooker?

LJ Hooker is owned by LJ Hooker Group New Zealand. Brandwave also tracks Harveys Real Estate, owned by the same company, in New Zealand.

Do you work for LJ Hooker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does LJ Hooker compete?

LJ Hooker is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies8th of 151.8%Show ranking
Hamilton real estate agencies6th of 62.8%Show ranking
Rotorua real estate agencies8th of 91%Show ranking
Dunedin property management companies1st of 1237.1%Show ranking
Timaru real estate agencies3rd of 714.2%Show ranking
Taupo real estate agencies5th of 62.4%Show ranking
Cambridge real estate agencies5th of 86.9%Shown above
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