LJ Hooker vs Realty HQ:Which is more popular by branded search in New Zealand?
In August 2026, LJ Hooker had more branded searches than Realty HQ among cambridge real estate agencies in New Zealand. LJ Hooker was estimated to have 90 branded searches compared to Realty HQ’s 70, and held a 10% Share of Search versus Realty HQ’s 7.8%.
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Which is more popular in search, LJ Hooker or Realty HQ?
Compare Cambridge real estate agencies using branded searches made in Cambridge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LJ Hooker, Realty HQ. The figures are in the table below the chart.
View monthly share of search table
| Month | Bayleys | Ray White | LJ Hooker | Realty HQ | New Zealand Sotheby’s International Realty | Cambridge Real Estate | Property Brokers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 29.4% | 16.7% | 2.4% | 3.2% | 0% | — |
| Nov 2025 | 50.8% | 31.1% | 13.9% | 2.5% | 1.6% | 0% | — |
| Dec 2025 | 44.3% | 38.6% | 10.2% | 3.4% | 3.4% | 0% | — |
| Jan 2026 | 42.7% | 41.7% | 11.7% | 1.9% | 0.97% | 0.97% | — |
| Feb 2026 | 41.6% | 36.8% | 15.2% | 1.6% | 4.8% | 0% | — |
| Mar 2026 | 46.1% | 33.6% | 15.6% | 2.3% | 2.3% | 0% | — |
| Apr 2026 | 42.1% | 33.9% | 17.4% | 4.1% | 2.5% | 0% | — |
| May 2026 | 52.7% | 25.8% | 16.1% | 3.2% | 2.2% | 0% | — |
| Jun 2026 | 50.6% | 30.3% | 12.4% | 3.4% | 3.4% | 0% | — |
| Jul 2026 | 47.4% | 34% | 12.4% | 3.1% | 3.1% | 0% | — |
| Aug 2026 | 45.6% | 30% | 10% | 7.8% | 6.7% | 0% | — |
| Sep 2026 | — | — | — | — | — | — | — |
How has the LJ Hooker and Realty HQ comparison changed over the last 12 months?
3 findings
- LJ Hooker was ahead of Realty HQ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 16.7% to 10%, and its estimated monthly branded searches moved from 210 to 90.
- Across the 11 months ending August 2026, Realty HQ’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 2.4% to 7.8%, and its estimated monthly branded searches moved from 30 to 70.
How did search popularity change for New Zealand cambridge real estate agencies in August 2026?
2 changes
In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%.
In August 2026, LJ Hooker lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 12.4% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using LJ Hooker’s and Realty HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LJ Hooker
16 branded search terms
- lj hooker
- lj hooker cambridge
- lj hooker hamilton
- lj hooker houses for sale
- lj hooker marketing
- lj hooker near me
- lj hooker new zealand
- lj hooker nz
- lj hooker property management
- lj hooker real estate
- lj hooker real estate agents
- lj hooker rentals
- lj hooker rotorua
- lj hooker taupo
- lj hooker timaru
- ljhooker
Realty HQ
3 branded search terms
- realty hq
- realty hq cambridge
- realtyhq
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