LJ Hooker vs Property Brokers:Which is more popular?
In September 2026, Property Brokers had more branded searches than LJ Hooker among Cambridge real estate agencies in New Zealand. Property Brokers had about 140 branded searches, while LJ Hooker had 80. Property Brokers made up 12.1% of all Cambridge real estate agency searches we track, and LJ Hooker accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, Property Brokers appeared in two of the three answers and LJ Hooker in one. Property Brokers was mentioned before LJ Hooker in two out of three answers.
Who do people search for more?
Property Brokers, about 75% more searches than LJ Hooker
Who does AI mention more?
Property Brokers, mentioned in 2 of 3 answers, LJ Hooker in 1
Who does AI recommend more?
Property Brokers, named ahead of LJ Hooker in 2 of 3 answers
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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Property Brokers was mentioned in two out of three: in two of the three ChatGPT answers. LJ Hooker was mentioned in one out of three: in one of the three ChatGPT answers. Property Brokers was listed before LJ Hooker in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Cambridge Real Estate3 of 3Named in 3 of 3 ChatGPT answers
More-Re3 of 3Named in 3 of 3 ChatGPT answers- Property Brokers2 of 3Named in 2 of 3 ChatGPT answers
Ray White1 of 3Named in 1 of 3 ChatGPT answers
LJ Hooker1 of 3Named in 1 of 3 ChatGPT answers
Realty HQ0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Cambridge real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Cambridge, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Cambridge, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Cambridge, New Zealand for to sell a house?”
Searched Google, AI Overview
“real estate agencies cambridge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property agency cambridge”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is LJ Hooker or Property Brokers more popular in search?
This chart shows how often people search Google for LJ Hooker and Property Brokers by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Property Brokers, LJ Hooker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bayleys | Cambridge Real Estate | Ray White | Property Brokers | LJ Hooker | More-Re | Realty HQ | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 24.1% | 14.2% | — | 11.7% | 13.6% | 1.9% | 1.9% |
| Nov 2025 | 35.3% | 21.3% | 16.7% | — | 10% | 14% | 2% | 0.67% |
| Dec 2025 | 30.1% | 23% | 20.4% | — | 8% | 14.2% | 2.7% | 1.8% |
| Jan 2026 | 25% | 27.1% | 21.5% | — | 6.9% | 18.1% | 1.4% | 0% |
| Feb 2026 | 28.2% | 25% | 19.2% | — | 9.6% | 15.4% | 1.3% | 1.3% |
| Mar 2026 | 33.5% | 20.3% | 19.6% | — | 9.5% | 15.2% | 1.9% | 0% |
| Apr 2026 | 29.9% | 20.8% | 15.6% | — | 11.7% | 18.2% | 3.2% | 0.65% |
| May 2026 | 31.7% | 26.7% | 11.7% | — | 10% | 17.5% | 2.5% | 0% |
| Jun 2026 | 33.3% | 23.4% | 17.1% | — | 9% | 13.5% | 2.7% | 0.9% |
| Jul 2026 | 30.3% | 26.2% | 17.2% | — | 7.4% | 15.6% | 2.5% | 0.82% |
| Aug 2026 | 25.7% | 27.9% | 13.6% | — | 4.3% | 21.4% | 5% | 2.1% |
| Sep 2026 | 35.3% | 22.4% | 16.4% | 12.1% | 6.9% | 4.3% | 1.7% | 0.86% |
How has the LJ Hooker and Property Brokers comparison changed over the last 12 months?
2 findings
- Property Brokers was ahead of LJ Hooker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LJ Hooker’s share of searches among Cambridge real estate agencies in New Zealand moved from 11.7% to 6.9%, and its estimated monthly branded searches moved from 190 to 80.
How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?
1 change
In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using LJ Hooker’s and Property Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LJ Hooker
5 branded search terms
- lj hooker
- lj hooker cambridge
- lj hooker marketing
- lj hooker rentals
- ljhooker
Property Brokers
1 branded search term
- property brokers
Other head-to-heads among Cambridge real estate agencies
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