Brandwave

Cambridge Real Estate vs Ray White:Which is more popular?

In September 2026, Cambridge Real Estate had more branded searches than Ray White among Cambridge real estate agencies in New Zealand. Cambridge Real Estate had about 260 branded searches, while Ray White had 190. Cambridge Real Estate made up 22.4% of all Cambridge real estate agency searches we track, and Ray White accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, Cambridge Real Estate appeared in all three answers and Ray White in one. Cambridge Real Estate was mentioned before Ray White in every answer.

Among Cambridge real estate agencies in New Zealand in September 2026

Who do people search for more?

Cambridge Real Estate, about 37% more searches than Ray White

Cambridge Real Estate 260 searchesRay White 190 searches

Who does AI mention more?

Cambridge Real Estate, mentioned in every answer we collected

Cambridge Real Estate in 3 of 3Ray White in 1 of 3

Who does AI recommend more?

Cambridge Real Estate, named ahead of Ray White in every answer

Cambridge Real Estate first in 3Ray White never first

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Cambridge Real Estate appeared in all three answers. Ray White was mentioned in one out of three: in one of the three ChatGPT answers. Cambridge Real Estate was listed before Ray White in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Cambridge Real Estate or Ray White more popular in search?

This chart shows how often people search Google for Cambridge Real Estate and Ray White by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.

Cambridge Real Estate and Ray White among Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Cambridge Real Estate, Ray White. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

How has the Cambridge Real Estate and Ray White comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

3 changes

  1. In September 2026, Bayleys overtook Cambridge Real Estate to become the leader among Cambridge real estate agencies in New Zealand, with 35.3% of the searches.

  2. In September 2026, Ray White overtook More-Re to rank 3rd among Cambridge real estate agencies in New Zealand, with 16.4% of the searches.

  3. In September 2026, Cambridge Real Estate lost share of searches among Cambridge real estate agencies in New Zealand, from 27.9% to 22.4%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Cambridge Real Estate’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cambridge Real Estate

1 branded search term

  • cambridge real estate

Ray White

8 branded search terms

  • ray white
  • ray white agents
  • ray white cambridge
  • ray white rentals
  • ray white whangarei
  • raywhite
  • raywhite rentals
  • rwwhangarei

How the Brand Demand Index is measured

Other head-to-heads among Cambridge real estate agencies

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