Brandwave

How popular isLJ Hooker?

In September 2026, people searched for LJ Hooker by name about 4,270 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 37.1% of all New Zealand Dunedin property management company searches, placing LJ Hooker first out of 12 companies. When we asked both ChatGPT and Google AI Overviews about Dunedin property management companies, LJ Hooker appeared in two of the five answers and was the fourth most recommended of the 12.

Search and AI answers in September 2026

LJ Hooker is the most searched of 12 competitors and the fourth most recommended in AI answers.

  1. LJ HookerShare of searches 37.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Wolfbrook Property ManagementShare of searches 19.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Click Property ManagementShare of searches 15.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Otago FlatsShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. DPMShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top Dunedin property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LJ Hooker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LJ Hooker is the fourth most recommended of the 12.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+2 more

See every answer about Dunedin property management companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin property management companies compete with LJ Hooker?

LJ Hooker against Dunedin property management companies in New Zealand, by month

Share of searches by month for LJ Hooker, Wolfbrook Property Management, Click Property Management, Otago Flats, DPM, Callisto Property Management, NZPS Property Management. The figures are in the table below the chart.

View monthly share of searches table
MonthLJ HookerWolfbrook Property ManagementClick Property ManagementOtago FlatsDPMCallisto Property ManagementNZPS Property ManagementCutlers Real EstateAllegiance Property ManagementChapmans Property ManagementInspire Real EstateYour Property Management
Oct 202532.4%17.6%24.2%10.4%6%1.1%3.8%1.6%1.6%0.55%0.55%0%
Nov 202534.9%17.8%26%5.9%4.1%1.2%4.1%1.8%2.4%0.59%0.59%0.59%
Dec 202531.2%22.4%28%4.8%3.2%0.8%3.2%2.4%1.6%0.8%0.8%0.8%
Jan 202629.6%20.6%33.2%5%3.5%1.5%3.5%1%1%0.5%0.5%0%
Feb 202642.1%15.2%22.8%7%4.1%1.2%4.1%1.2%0.58%0.58%0.58%0.58%
Mar 202649.8%15.4%15.4%9%3.5%1%2%1.5%1%0.5%0.5%0.5%
Apr 202643.8%10%11.4%24.4%1.5%2%2%2.5%1%0.5%0.5%0.5%
May 202628.7%6.6%8.6%48.6%2%1.4%1.1%1.4%0.57%0.29%0.29%0.29%
Jun 202640.9%11.2%13%23.7%3.7%2.3%2.3%0.93%0.93%0.47%0.47%0%
Jul 202628.5%10.7%9.4%30.1%3.2%12.6%1.6%1.6%1.3%0.32%0.32%0.32%
Aug 202628.6%16.2%14%30.5%2.6%3.6%1.6%1.6%0.65%0.32%0%0.32%
Sep 202637.1%19.4%15.2%14.3%4.2%3%3%1.7%0.84%0.42%0.42%0.42%

  1. 1.LJ Hooker

    37.1%

    Moved from 2nd to 1st. 880 estimated branded searches, 0% vs prior month. Share +8.6 points.

  2. 2.Wolfbrook Property Management

    19.4%

    Moved from 3rd to 2nd. 460 estimated branded searches, -8% vs prior month. Share +3.2 points.

  3. 3.Click Property Management

    15.2%

    Moved from 4th to 3rd. 360 estimated branded searches, -16.3% vs prior month. Share +1.2 points.

  4. 4.Otago Flats

    14.3%

    Moved from 1st to 4th. 340 estimated branded searches, -63.8% vs prior month. Share -16.2 points.

  5. 5.DPM

    4.2%

    Moved from 6th to 5th. 100 estimated branded searches, +25% vs prior month. Share +1.6 points.

  6. 6.Callisto Property Management

    3%

    Moved from 5th to 6th. 70 estimated branded searches, -36.4% vs prior month. Share -0.6 points.

  7. 7.NZPS Property Management

    3%

    Moved from 8th to 7th. 70 estimated branded searches, +40% vs prior month. Share +1.3 points.

  8. 8.Cutlers Real Estate

    1.7%

    Moved from 7th to 8th. 40 estimated branded searches, -20% vs prior month. Share +0.1 points.

  9. 9.Allegiance Property Management

    0.84%

    Held 9th. 20 estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Chapmans Property Management

    0.42%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Inspire Real Estate

    0.42%

    Moved from 12th to 11th. 10 estimated branded searches, — vs prior month. Share +0.4 points.

  12. 12.Your Property Management

    0.42%

    Moved from 11th to 12th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between LJ Hooker and its closest rivals

Every comparison with LJ Hooker

25 comparisons

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LJ Hooker in New Zealand fell from 5.4K to 4.3K.
  • Across the 12 months ending September 2026, LJ Hooker’s share of searches among Dunedin property management companies in New Zealand increased from 32.4% to 37.1%.
  • Across the 12 months ending September 2026, LJ Hooker’s share of searches among Dunedin property management companies in New Zealand peaked at 49.8% in March 2026 and was lowest at 28.5% in July 2026.

How did search popularity change for New Zealand Dunedin property management companies in September 2026?

6 changes

  1. In September 2026, LJ Hooker overtook Otago Flats to become the leader among Dunedin property management companies in New Zealand, with 37.1% of the searches.

  2. In September 2026, Wolfbrook Property Management overtook Otago Flats to rank 2nd among Dunedin property management companies in New Zealand, with 19.4% of the searches.

  3. In September 2026, DPM overtook Callisto Property Management to rank 5th among Dunedin property management companies in New Zealand, with 4.2% of the searches.

  4. In September 2026, NZPS Property Management overtook Cutlers Real Estate to rank 7th among Dunedin property management companies in New Zealand, with 3% of the searches.

  5. In September 2026, Click Property Management overtook Otago Flats to rank 3rd among Dunedin property management companies in New Zealand, with 15.2% of the searches.

  6. In September 2026, Otago Flats lost share of searches among Dunedin property management companies in New Zealand, from 30.5% to 14.3%.

How are LJ Hooker’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using LJ Hooker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lj hooker
  • lj hooker cambridge
  • lj hooker dunedin
  • lj hooker hamilton
  • lj hooker marketing
  • lj hooker rentals
  • lj hooker rotorua
  • lj hooker taupo
  • lj hooker timaru
  • ljhooker

How the Brand Demand Index is measured

Who owns LJ Hooker?

LJ Hooker is owned by LJ Hooker Group New Zealand. Brandwave also tracks Harveys Real Estate, owned by the same company, in New Zealand.

Do you work for LJ Hooker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does LJ Hooker compete?

LJ Hooker is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies8th of 151.8%Show ranking
Hamilton real estate agencies6th of 62.8%Show ranking
Rotorua real estate agencies8th of 91%Show ranking
Dunedin property management companies1st of 1237.1%Shown above
Timaru real estate agencies3rd of 714.2%Show ranking
Taupo real estate agencies5th of 62.4%Show ranking
Cambridge real estate agencies5th of 86.9%Show ranking
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