How popular isKEY Real Estate?
In September 2026, people searched for KEY Real Estate by name about 50 times in New Zealand, a 25% increase from the previous year. These searches made up 1% of all New Zealand Rotorua real estate agency searches, placing KEY Real Estate seventh out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Rotorua real estate agencies, KEY Real Estate did not appear in any of the answers.
KEY Real Estate is the seventh most searched of 9 competitors and not listed in any AI answer.
Ray WhiteShare of searches 43.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
EVES Real EstateShare of searches 19.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
HarcourtsShare of searches 14.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
AriztoShare of searches 9.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
KEY Real EstateShare of searches 1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, KEY Real Estate did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 3Named in 3 of 3 ChatGPT answers
- EVES Real Estate3 of 3Named in 3 of 3 ChatGPT answers
- Tremains Rotorua3 of 3Named in 3 of 3 ChatGPT answers
- Harcourts2 of 3Named in 2 of 3 ChatGPT answers
- iSellProperty2 of 3Named in 2 of 3 ChatGPT answers
First National Real Estate1 of 3Named in 1 of 3 ChatGPT answers- Arizto0 of 3Named in 0 of 3 ChatGPT answers
- KEY Real Estate0 of 3Named in 0 of 3 ChatGPT answers
LJ Hooker0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Rotorua real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Rotorua, New Zealand for to sell a house?”
Searched Google, AI Overview
“rotorua real estate agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agent rotorua”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Rotorua real estate agencies compete with KEY Real Estate?
Share of searches by month for Ray White, EVES Real Estate, Harcourts, Arizto, Tremains Rotorua, First National Real Estate, KEY Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | EVES Real Estate | Harcourts | Arizto | Tremains Rotorua | First National Real Estate | KEY Real Estate | LJ Hooker | iSellProperty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 14.3% | 15.7% | 12% | 10.9% | 3% | 0.45% | 1.4% | 0.23% |
| Nov 2025 | 42.2% | 13.5% | 15.8% | 12.4% | 11% | 2.8% | 0.69% | 1.4% | 0.23% |
| Dec 2025 | 41.3% | 15.1% | 16% | 13% | 9.6% | 2.4% | 0.6% | 1.8% | 0.3% |
| Jan 2026 | 34.2% | 24.2% | 15.1% | 9.5% | 11.2% | 3.7% | 0.7% | 1.2% | 0.23% |
| Feb 2026 | 37.6% | 17% | 15.9% | 12% | 13.4% | 2.3% | 0.68% | 0.91% | 0.23% |
| Mar 2026 | 39.6% | 19.2% | 16% | 9.3% | 11.9% | 2.4% | 0.61% | 0.81% | 0.2% |
| Apr 2026 | 37.6% | 19.2% | 18.3% | 9.2% | 11.3% | 2.8% | 0.47% | 0.94% | 0.23% |
| May 2026 | 36.6% | 20.7% | 15.7% | 11.6% | 11.4% | 2.4% | 0.48% | 0.95% | 0.24% |
| Jun 2026 | 38.2% | 21.8% | 15.6% | 10.9% | 9.7% | 2% | 0.5% | 0.99% | 0.25% |
| Jul 2026 | 39.1% | 21.4% | 16% | 11.5% | 7.9% | 2.5% | 0.49% | 0.98% | 0.25% |
| Aug 2026 | 37.5% | 21.1% | 14.8% | 12.6% | 9.4% | 2.4% | 0.48% | 1.5% | 0.24% |
| Sep 2026 | 43.6% | 19.4% | 14.4% | 9.2% | 8.4% | 2.6% | 1% | 1% | 0.26% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 1.7K | +7.1% | +6 points | |
| 2, held 2nd | 19.4% | 740 | -14.9% | -1.6 points | |
| 3, held 3rd | 14.4% | 550 | -9.8% | -0.3 points | |
| 4, held 4th | 9.2% | 350 | -32.7% | -3.4 points | |
| 5, held 5th | 8.4% | 320 | -17.9% | -1 points | |
| 6, held 6th | 2.6% | 100 | 0% | +0.2 points | |
| 7, moved from 8th to 7th | 1% | 40 | +100% | +0.6 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1% | 40 | -33.3% | -0.4 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.26% | 10 | 0% | 0 points |
43.6%
Held 1st. 1.7K estimated branded searches, +7.1% vs prior month. Share +6 points.
19.4%
Held 2nd. 740 estimated branded searches, -14.9% vs prior month. Share -1.6 points.
14.4%
Held 3rd. 550 estimated branded searches, -9.8% vs prior month. Share -0.3 points.
4.
Arizto9.2%
Held 4th. 350 estimated branded searches, -32.7% vs prior month. Share -3.4 points.
8.4%
Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -1 points.
Held 6th. 100 estimated branded searches, 0% vs prior month. Share +0.2 points.
1%
Moved from 8th to 7th. 40 estimated branded searches, +100% vs prior month. Share +0.6 points.
1%
Moved from 7th to 8th. 40 estimated branded searches, -33.3% vs prior month. Share -0.4 points.
0.26%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between KEY Real Estate and its closest rivals
- KEY Real Estate vs Arizto: compare popularity
- KEY Real Estate vs Tremains Rotorua: compare popularity
- KEY Real Estate vs First National Real Estate: compare popularity
- KEY Real Estate vs LJ Hooker: compare popularity
- KEY Real Estate vs iSellProperty: compare popularity
- Compare KEY Real Estate with any brand
How has branded search demand for KEY Real Estate changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KEY Real Estate in New Zealand rose from 40 to 50.
- Across the 12 months ending September 2026, KEY Real Estate’s share of searches among Rotorua real estate agencies in New Zealand increased from 0.45% to 1%.
- Across the 12 months ending September 2026, KEY Real Estate rose from 8th to 7th among Rotorua real estate agencies in New Zealand.
How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?
6 changes
In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.
In September 2026, Ray White gained share of searches among Rotorua real estate agencies in New Zealand, from 37.5% to 43.6%.
In September 2026, Arizto lost share of searches among Rotorua real estate agencies in New Zealand, from 12.6% to 9.2%.
In September 2026, EVES Real Estate lost share of searches among Rotorua real estate agencies in New Zealand, from 21.1% to 19.4%.
In September 2026, Tremains Rotorua lost share of searches among Rotorua real estate agencies in New Zealand, from 9.4% to 8.4%.
Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.
How are KEY Real Estate’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KEY Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- key real estate
- key real estate rotorua
- keyrealestate
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