iSellProperty vs KEY Real Estate:Which is more popular?
In September 2026, KEY Real Estate had more branded searches than iSellProperty among Rotorua real estate agencies in New Zealand. KEY Real Estate had about 40 branded searches, while iSellProperty had 10. KEY Real Estate made up 1% of all Rotorua real estate agency searches we track, and iSellProperty accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, iSellProperty appeared in two of the three answers and KEY Real Estate in none.
Who do people search for more?
KEY Real Estate, about 4 searches for every 1 for iSellProperty
Who does AI mention more?
iSellProperty, mentioned in 2 of 3 answers, KEY Real Estate in 0
Who does AI recommend more?
iSellProperty, the only one of the two named
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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, iSellProperty was mentioned in two out of three: in two of the three ChatGPT answers. KEY Real Estate did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray White3 of 3Named in 3 of 3 ChatGPT answers
EVES Real Estate3 of 3Named in 3 of 3 ChatGPT answers- Tremains Rotorua3 of 3Named in 3 of 3 ChatGPT answers
Harcourts2 of 3Named in 2 of 3 ChatGPT answers- iSellProperty2 of 3Named in 2 of 3 ChatGPT answers
First National Real Estate1 of 3Named in 1 of 3 ChatGPT answers
Arizto0 of 3Named in 0 of 3 ChatGPT answers- KEY Real Estate0 of 3Named in 0 of 3 ChatGPT answers
LJ Hooker0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Rotorua real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Rotorua, New Zealand for to sell a house?”
Searched Google, AI Overview
“rotorua real estate agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agent rotorua”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is iSellProperty or KEY Real Estate more popular in search?
This chart shows how often people search Google for iSellProperty and KEY Real Estate by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for KEY Real Estate, iSellProperty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | EVES Real Estate | Harcourts | Arizto | Tremains Rotorua | First National Real Estate | KEY Real Estate | LJ Hooker | iSellProperty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 14.3% | 15.7% | 12% | 10.9% | 3% | 0.45% | 1.4% | 0.23% |
| Nov 2025 | 42.2% | 13.5% | 15.8% | 12.4% | 11% | 2.8% | 0.69% | 1.4% | 0.23% |
| Dec 2025 | 41.3% | 15.1% | 16% | 13% | 9.6% | 2.4% | 0.6% | 1.8% | 0.3% |
| Jan 2026 | 34.2% | 24.2% | 15.1% | 9.5% | 11.2% | 3.7% | 0.7% | 1.2% | 0.23% |
| Feb 2026 | 37.6% | 17% | 15.9% | 12% | 13.4% | 2.3% | 0.68% | 0.91% | 0.23% |
| Mar 2026 | 39.6% | 19.2% | 16% | 9.3% | 11.9% | 2.4% | 0.61% | 0.81% | 0.2% |
| Apr 2026 | 37.6% | 19.2% | 18.3% | 9.2% | 11.3% | 2.8% | 0.47% | 0.94% | 0.23% |
| May 2026 | 36.6% | 20.7% | 15.7% | 11.6% | 11.4% | 2.4% | 0.48% | 0.95% | 0.24% |
| Jun 2026 | 38.2% | 21.8% | 15.6% | 10.9% | 9.7% | 2% | 0.5% | 0.99% | 0.25% |
| Jul 2026 | 39.1% | 21.4% | 16% | 11.5% | 7.9% | 2.5% | 0.49% | 0.98% | 0.25% |
| Aug 2026 | 37.5% | 21.1% | 14.8% | 12.6% | 9.4% | 2.4% | 0.48% | 1.5% | 0.24% |
| Sep 2026 | 43.6% | 19.4% | 14.4% | 9.2% | 8.4% | 2.6% | 1% | 1% | 0.26% |
How has the iSellProperty and KEY Real Estate comparison changed over the last 12 months?
3 findings
- KEY Real Estate was ahead of iSellProperty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iSellProperty’s share of searches among Rotorua real estate agencies in New Zealand moved from 0.23% to 0.26%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, KEY Real Estate’s share of searches among Rotorua real estate agencies in New Zealand moved from 0.45% to 1%, and its estimated monthly branded searches moved from 20 to 40.
How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?
1 change
In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using iSellProperty’s and KEY Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iSellProperty
1 branded search term
- isellproperty
KEY Real Estate
3 branded search terms
- key real estate
- key real estate rotorua
- keyrealestate
Other head-to-heads among Rotorua real estate agencies
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