Brandwave

EVES Real Estate vs Ray White:Which is more popular?

In September 2026, Ray White had more branded searches than EVES Real Estate among Rotorua real estate agencies in New Zealand. Ray White had about 1,660 branded searches, while EVES Real Estate had 740. Ray White made up 43.6% of all Rotorua real estate agency searches we track, and EVES Real Estate accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, both EVES Real Estate and Ray White appeared in all three answers. Ray White was mentioned before EVES Real Estate in every answer.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

Ray White, about 2 searches for every 1 for EVES Real Estate

Ray White 1.7K searchesEVES Real Estate 740 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

EVES Real Estate in 3 of 3Ray White in 3 of 3

Who does AI recommend more?

Ray White, named ahead of EVES Real Estate in every answer

Ray White first in 3EVES Real Estate never first

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both EVES Real Estate and Ray White showed up in all three answers. Ray White was listed before EVES Real Estate in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is EVES Real Estate or Ray White more popular in search?

This chart shows how often people search Google for EVES Real Estate and Ray White by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

EVES Real Estate and Ray White among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Ray White, EVES Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the EVES Real Estate and Ray White comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

2 changes

  1. In September 2026, Ray White gained share of searches among Rotorua real estate agencies in New Zealand, from 37.5% to 43.6%.

  2. In September 2026, EVES Real Estate lost share of searches among Rotorua real estate agencies in New Zealand, from 21.1% to 19.4%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using EVES Real Estate’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EVES Real Estate

6 branded search terms

  • eves
  • eves property management
  • eves real estate
  • eves rentals
  • eves rotorua
  • eves tauranga

Ray White

6 branded search terms

  • ray white
  • ray white agents
  • ray white rotorua
  • raywhite
  • rwrotorua
  • rwwhangarei

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

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