Brandwave

KEY Real Estate vs Tremains Rotorua:Which is more popular?

In September 2026, Tremains Rotorua had more branded searches than KEY Real Estate among Rotorua real estate agencies in New Zealand. Tremains Rotorua had about 320 branded searches, while KEY Real Estate had 40. Tremains Rotorua made up 8.4% of all Rotorua real estate agency searches we track, and KEY Real Estate accounted for 1%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, Tremains Rotorua appeared in all three answers and KEY Real Estate in none.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

Tremains Rotorua, about 8 searches for every 1 for KEY Real Estate

Tremains Rotorua 320 searchesKEY Real Estate 40 searches

Who does AI mention more?

Tremains Rotorua, mentioned in every answer we collected

Tremains Rotorua in 3 of 3KEY Real Estate in 0 of 3

Who does AI recommend more?

Tremains Rotorua, the only one of the two named

Tremains Rotorua first in 3KEY Real Estate never named

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tremains Rotorua appeared in all three answers. KEY Real Estate did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KEY Real Estate or Tremains Rotorua more popular in search?

This chart shows how often people search Google for KEY Real Estate and Tremains Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

KEY Real Estate and Tremains Rotorua among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for Tremains Rotorua, KEY Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the KEY Real Estate and Tremains Rotorua comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

2 changes

  1. In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.

  2. In September 2026, Tremains Rotorua lost share of searches among Rotorua real estate agencies in New Zealand, from 9.4% to 8.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using KEY Real Estate’s and Tremains Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KEY Real Estate

3 branded search terms

  • key real estate
  • key real estate rotorua
  • keyrealestate

Tremains Rotorua

1 branded search term

  • tremains rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

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