Arizto vs LJ Hooker:Which is more popular by branded search in New Zealand?
In August 2026, Arizto had more branded searches than LJ Hooker among rotorua real estate agencies in New Zealand. Arizto was estimated to have 520 branded searches compared to LJ Hooker’s 90, and held a 13% Share of Search versus LJ Hooker’s 2.3%.
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Which is more popular in search, Arizto or LJ Hooker?
Compare Rotorua real estate agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arizto, LJ Hooker. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | EVES Real Estate | Harcourts | Arizto | First National Real Estate | LJ Hooker | KEY Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 15.5% | 18.9% | 13.1% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 48% | 14.9% | 18.6% | 13.6% | 3% | 1.5% | 0.5% |
| Dec 2025 | 46.2% | 16.1% | 19% | 13.6% | 2.5% | 2.2% | 0.32% |
| Jan 2026 | 39.6% | 26.1% | 18.2% | 10.4% | 4% | 1.2% | 0.5% |
| Feb 2026 | 44.4% | 18.9% | 18.9% | 13.4% | 2.7% | 1.2% | 0.5% |
| Mar 2026 | 45.4% | 20.8% | 18.4% | 10.5% | 2.9% | 1.5% | 0.44% |
| Apr 2026 | 43.3% | 20.8% | 21.5% | 10.1% | 3% | 1% | 0.25% |
| May 2026 | 41.9% | 22.2% | 18.9% | 12.6% | 2.8% | 1.3% | 0.25% |
| Jun 2026 | 42.9% | 23.2% | 18.4% | 11.8% | 2.1% | 1.3% | 0.26% |
| Jul 2026 | 43.4% | 22.1% | 18.3% | 12.2% | 2.5% | 1.3% | 0.25% |
| Aug 2026 | 42.4% | 22.1% | 17.5% | 13% | 2.5% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Arizto and LJ Hooker comparison changed over the last 12 months?
3 findings
- Arizto was ahead of LJ Hooker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arizto’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 13.1% to 13%, and its estimated monthly branded searches moved from 540 to 520.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 80 to 90.
How did search popularity change for New Zealand rotorua real estate agencies in August 2026?
2 changes

In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.

In August 2026, Arizto gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 12.2% to 13%.
How each brand is measured
Brandwave collects information about searches that people make online using Arizto’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arizto
15 branded search terms
- arizto
- arizto ashburton
- arizto fees
- arizto listings
- arizto listings wanganui
- arizto new zealand
- arizto nz
- arizto real estate
- arizto real estate ashburton
- arizto real estate nz
- arizto real estate wanganui
- arizto reviews
- arizto rotorua
- arizto whakatane
- arizto whanganui
LJ Hooker
16 branded search terms
- lj hooker
- lj hooker cambridge
- lj hooker hamilton
- lj hooker houses for sale
- lj hooker marketing
- lj hooker near me
- lj hooker new zealand
- lj hooker nz
- lj hooker property management
- lj hooker real estate
- lj hooker real estate agents
- lj hooker rentals
- lj hooker rotorua
- lj hooker taupo
- lj hooker timaru
- ljhooker

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