First National Real Estate vs LJ Hooker:Which is more popular by branded search in New Zealand?
In August 2026, First National Real Estate had more branded searches than LJ Hooker among rotorua real estate agencies in New Zealand. First National Real Estate was estimated to have 100 branded searches compared to LJ Hooker’s 90, and held a 2.5% Share of Search versus LJ Hooker’s 2.3%.
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Which is more popular in search, First National Real Estate or LJ Hooker?
Compare Rotorua real estate agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First National Real Estate, LJ Hooker. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | EVES Real Estate | Harcourts | Arizto | First National Real Estate | LJ Hooker | KEY Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 15.5% | 18.9% | 13.1% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 48% | 14.9% | 18.6% | 13.6% | 3% | 1.5% | 0.5% |
| Dec 2025 | 46.2% | 16.1% | 19% | 13.6% | 2.5% | 2.2% | 0.32% |
| Jan 2026 | 39.6% | 26.1% | 18.2% | 10.4% | 4% | 1.2% | 0.5% |
| Feb 2026 | 44.4% | 18.9% | 18.9% | 13.4% | 2.7% | 1.2% | 0.5% |
| Mar 2026 | 45.4% | 20.8% | 18.4% | 10.5% | 2.9% | 1.5% | 0.44% |
| Apr 2026 | 43.3% | 20.8% | 21.5% | 10.1% | 3% | 1% | 0.25% |
| May 2026 | 41.9% | 22.2% | 18.9% | 12.6% | 2.8% | 1.3% | 0.25% |
| Jun 2026 | 42.9% | 23.2% | 18.4% | 11.8% | 2.1% | 1.3% | 0.26% |
| Jul 2026 | 43.4% | 22.1% | 18.3% | 12.2% | 2.5% | 1.3% | 0.25% |
| Aug 2026 | 42.4% | 22.1% | 17.5% | 13% | 2.5% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the First National Real Estate and LJ Hooker comparison changed over the last 12 months?
3 findings
- First National Real Estate was ahead of LJ Hooker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 130 to 100.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 80 to 90.
How did search popularity change for New Zealand rotorua real estate agencies in August 2026?
2 changes
In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.
Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First National Real Estate’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First National Real Estate
3 branded search terms
- first national nz
- first national real estate
- first national rotorua
LJ Hooker
16 branded search terms
- lj hooker
- lj hooker cambridge
- lj hooker hamilton
- lj hooker houses for sale
- lj hooker marketing
- lj hooker near me
- lj hooker new zealand
- lj hooker nz
- lj hooker property management
- lj hooker real estate
- lj hooker real estate agents
- lj hooker rentals
- lj hooker rotorua
- lj hooker taupo
- lj hooker timaru
- ljhooker
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