Brandwave

iSellProperty vs LJ Hooker:Which is more popular?

In September 2026, LJ Hooker had more branded searches than iSellProperty among Rotorua real estate agencies in New Zealand. LJ Hooker had about 40 branded searches, while iSellProperty had 10. LJ Hooker made up 1% of all Rotorua real estate agency searches we track, and iSellProperty accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, iSellProperty appeared in two of the three answers and LJ Hooker in none.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

LJ Hooker, about 4 searches for every 1 for iSellProperty

LJ Hooker 40 searchesiSellProperty 10 searches

Who does AI mention more?

iSellProperty, mentioned in 2 of 3 answers, LJ Hooker in 0

iSellProperty in 2 of 3LJ Hooker in 0 of 3

Who does AI recommend more?

iSellProperty, the only one of the two named

iSellProperty first in 2LJ Hooker never named

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, iSellProperty was mentioned in two out of three: in two of the three ChatGPT answers. LJ Hooker did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is iSellProperty or LJ Hooker more popular in search?

This chart shows how often people search Google for iSellProperty and LJ Hooker by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

iSellProperty and LJ Hooker among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for LJ Hooker, iSellProperty. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the iSellProperty and LJ Hooker comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

2 changes

  1. In September 2026, KEY Real Estate overtook LJ Hooker to rank 7th among Rotorua real estate agencies in New Zealand, with 1% of the searches.

  2. Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using iSellProperty’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iSellProperty

1 branded search term

  • isellproperty

LJ Hooker

5 branded search terms

  • lj hooker
  • lj hooker marketing
  • lj hooker rentals
  • lj hooker rotorua
  • ljhooker

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

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