First National Real Estate vs Harcourts:Which is more popular by branded search in New Zealand?
In August 2026, Harcourts had more branded searches than First National Real Estate among rotorua real estate agencies in New Zealand. Harcourts was estimated to have 700 branded searches compared to First National Real Estate’s 100, and held a 17.5% Share of Search versus First National Real Estate’s 2.5%.
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Which is more popular in search, First National Real Estate or Harcourts?
Compare Rotorua real estate agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harcourts, First National Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | EVES Real Estate | Harcourts | Arizto | First National Real Estate | LJ Hooker | KEY Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 15.5% | 18.9% | 13.1% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 48% | 14.9% | 18.6% | 13.6% | 3% | 1.5% | 0.5% |
| Dec 2025 | 46.2% | 16.1% | 19% | 13.6% | 2.5% | 2.2% | 0.32% |
| Jan 2026 | 39.6% | 26.1% | 18.2% | 10.4% | 4% | 1.2% | 0.5% |
| Feb 2026 | 44.4% | 18.9% | 18.9% | 13.4% | 2.7% | 1.2% | 0.5% |
| Mar 2026 | 45.4% | 20.8% | 18.4% | 10.5% | 2.9% | 1.5% | 0.44% |
| Apr 2026 | 43.3% | 20.8% | 21.5% | 10.1% | 3% | 1% | 0.25% |
| May 2026 | 41.9% | 22.2% | 18.9% | 12.6% | 2.8% | 1.3% | 0.25% |
| Jun 2026 | 42.9% | 23.2% | 18.4% | 11.8% | 2.1% | 1.3% | 0.26% |
| Jul 2026 | 43.4% | 22.1% | 18.3% | 12.2% | 2.5% | 1.3% | 0.25% |
| Aug 2026 | 42.4% | 22.1% | 17.5% | 13% | 2.5% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the First National Real Estate and Harcourts comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of First National Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 130 to 100.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among rotorua real estate agencies in New Zealand moved from 18.9% to 17.5%, and its estimated monthly branded searches moved from 780 to 700.
How did search popularity change for New Zealand rotorua real estate agencies in August 2026?
2 changes
In August 2026, Harcourts lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 18.3% to 17.5%.
Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First National Real Estate’s and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First National Real Estate
3 branded search terms
- first national nz
- first national real estate
- first national rotorua
Harcourts
44 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts ashburton
- harcourts auckland
- harcourts auckland rentals
- harcourts blenheim
- harcourts blenheim nz
- harcourts blenheim rentals
- harcourts christchurch
- harcourts christchurch nz
- harcourts hamilton
- harcourts hastings
- harcourts hastings nz
- harcourts houses for sale
- harcourts houses for sale ashburton
- harcourts houses for sale blenheim
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts real estate ashburton
- harcourts real estate blenheim
- harcourts real estate hastings
- harcourts real estate rentals
- harcourts rentals
- harcourts rentals blenheim
- harcourts rentals hastings
- harcourts rotorua
- harcourts rotorua rentals
- harcourts taupo
- harcourts tauranga
- harcourts timaru
- harcourts timaru nz
- harcourts wellington
- harcourts whakatane
- harcourts whanganui
- harcourts whangarei
- harcourts.net
- harcourtstaupo
- harcourtswhangarei
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.