Arizto vs First National Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, Arizto had more branded searches than First National Real Estate among rotorua real estate agencies in New Zealand. Arizto was estimated to have 520 branded searches compared to First National Real Estate’s 100, and held a 13% Share of Search versus First National Real Estate’s 2.5%.
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Which is more popular in search, Arizto or First National Real Estate?
Compare Rotorua real estate agencies using branded searches made in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arizto, First National Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | EVES Real Estate | Harcourts | Arizto | First National Real Estate | LJ Hooker | KEY Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 15.5% | 18.9% | 13.1% | 3.1% | 1.9% | 0.24% |
| Nov 2025 | 48% | 14.9% | 18.6% | 13.6% | 3% | 1.5% | 0.5% |
| Dec 2025 | 46.2% | 16.1% | 19% | 13.6% | 2.5% | 2.2% | 0.32% |
| Jan 2026 | 39.6% | 26.1% | 18.2% | 10.4% | 4% | 1.2% | 0.5% |
| Feb 2026 | 44.4% | 18.9% | 18.9% | 13.4% | 2.7% | 1.2% | 0.5% |
| Mar 2026 | 45.4% | 20.8% | 18.4% | 10.5% | 2.9% | 1.5% | 0.44% |
| Apr 2026 | 43.3% | 20.8% | 21.5% | 10.1% | 3% | 1% | 0.25% |
| May 2026 | 41.9% | 22.2% | 18.9% | 12.6% | 2.8% | 1.3% | 0.25% |
| Jun 2026 | 42.9% | 23.2% | 18.4% | 11.8% | 2.1% | 1.3% | 0.26% |
| Jul 2026 | 43.4% | 22.1% | 18.3% | 12.2% | 2.5% | 1.3% | 0.25% |
| Aug 2026 | 42.4% | 22.1% | 17.5% | 13% | 2.5% | 2.3% | 0.25% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Arizto and First National Real Estate comparison changed over the last 12 months?
3 findings
- Arizto was ahead of First National Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arizto’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 13.1% to 13%, and its estimated monthly branded searches moved from 540 to 520.
- Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 130 to 100.
How did search popularity change for New Zealand rotorua real estate agencies in August 2026?
2 changes
In August 2026, Arizto gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 12.2% to 13%.
Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arizto’s and First National Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arizto
15 branded search terms
- arizto
- arizto ashburton
- arizto fees
- arizto listings
- arizto listings wanganui
- arizto new zealand
- arizto nz
- arizto real estate
- arizto real estate ashburton
- arizto real estate nz
- arizto real estate wanganui
- arizto reviews
- arizto rotorua
- arizto whakatane
- arizto whanganui
First National Real Estate
3 branded search terms
- first national nz
- first national real estate
- first national rotorua
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.