Arizto vs Harcourts:Which is more popular in New Zealand?
In September 2026, Harcourts had more branded searches than Arizto among residential real estate agencies in New Zealand. Harcourts had about 18,000 branded searches, while Arizto had 9,790. Harcourts made up 17.5% of all residential real estate agency searches we track, and Arizto accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about residential real estate agencies, Harcourts appeared in all four answers and Arizto in none.
Who do people search for more?
Harcourts, about 84% more searches than Arizto
Who does AI mention more?
Harcourts, mentioned in every answer we collected
Who does AI recommend more?
Harcourts, the only one of the two named
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Top residential real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Harcourts appeared in all four answers. Arizto did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about residential real estate agencies
4 answers
Asked ChatGPT
“Which residential real estate agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best residential real estate agencies in New Zealand?”
Asked ChatGPT
“What's the best residential real estate agency in New Zealand for a house?”
Searched Google, AI Overview
“residential real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Arizto or Harcourts more popular in search?
This chart shows how often people search Google for Arizto and Harcourts by name. Each line represents a brand's share of searches for all 15 residential real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, Arizto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harcourts | Arizto |
|---|---|---|
| Nov 2025 | 16.1% | 6.5% |
| Dec 2025 | 17.6% | 7% |
| Jan 2026 | 17.1% | 8.2% |
| Feb 2026 | 16% | 9.2% |
| Mar 2026 | 17.9% | 8.7% |
| Apr 2026 | 18.2% | 9.5% |
| May 2026 | 17.3% | 9% |
| Jun 2026 | 18.2% | 8.8% |
| Jul 2026 | 16.1% | 8.8% |
| Aug 2026 | 18.1% | 9.9% |
| Sep 2026 | 17.5% | 9.5% |
| Oct 2026 | — | — |
How has branded search for Arizto and Harcourts changed in New Zealand over the last 12 months?
3 findings
- Harcourts was ahead of Arizto in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Arizto’s share of searches among residential real estate agencies in New Zealand moved from 6.5% to 9.5%, and its estimated monthly branded searches moved from 7.3K to 9.8K.
- Across the 11 months ending September 2026, Harcourts’ share of searches among residential real estate agencies in New Zealand moved from 16.1% to 17.5%, and its estimated monthly branded searches moved from 18.1K to 18K.
How did search popularity change for New Zealand residential real estate agencies in September 2026?
3 changes
In September 2026, Property Brokers overtook Arizto to rank 5th among residential real estate agencies in New Zealand, with 9.9% of the searches.
In September 2026, Harcourts lost share of searches among residential real estate agencies in New Zealand, from 18.1% to 17.5%.
Estimated monthly branded searches for Arizto in New Zealand rose 34.8% over 11 measured months, from 7.3K to 9.8K in September 2026.
How are Arizto’s and Harcourts’ branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Arizto’s and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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