Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 14.7% of all New Zealand Whanganui real estate agency searches, placing Harcourts third out of five agencies. When we asked both ChatGPT and Google AI Overviews about Whanganui real estate agencies, Harcourts appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Harcourts is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. Property BrokersShare of searches 56.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BayleysShare of searches 25.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. HarcourtsShare of searches 14.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Sims & Co RealtyShare of searches 2.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. The Watsons Real EstateShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Whanganui real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Harcourts appeared in all four answers. Harcourts is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Property Brokers1st
  2. Harcourts2nd
  3. Bayleys3rd
  4. Sims & Co Realty4th
  5. The Watsons Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sims & Co Realty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Watsons Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Whanganui real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Whanganui real estate agencies compete with Harcourts?

Harcourts against Whanganui real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Bayleys, Harcourts, Sims & Co Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersBayleysHarcourtsSims & Co RealtyThe Watsons Real Estate
Oct 202547%30.3%18.2%2.1%2.4%
Nov 202549.2%29.7%16.5%2.8%1.8%
Dec 202545.8%26%17.2%9.9%1.1%
Jan 202649.8%26.4%19.9%2.3%1.6%
Feb 202653.6%26.8%15.5%2.5%1.6%
Mar 202650%28.8%17.1%2.1%2.1%
Apr 202654.5%26.3%14.5%2.4%2.4%
May 202650.7%29.9%15.8%2%1.7%
Jun 202652.1%28.4%14.9%2.8%1.8%
Jul 202647.8%32%16.2%2.4%1.6%
Aug 202650.5%27.9%17%3.2%1.4%
Sep 202656.3%25.3%14.7%2.3%1.3%

  1. 1.Property Brokers

    56.3%

    Held 1st. 1.7K estimated branded searches, +18.2% vs prior month. Share +5.8 points.

  2. 2.Bayleys

    25.3%

    Held 2nd. 760 estimated branded searches, -3.8% vs prior month. Share -2.6 points.

  3. 3.Harcourts

    14.7%

    Held 3rd. 440 estimated branded searches, -8.3% vs prior month. Share -2.3 points.

  4. 4.Sims & Co Realty

    2.3%

    Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.8 points.

  5. 5.The Watsons Real Estate

    1.3%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Harcourts and its closest rivals

Every comparison with Harcourts

31 comparisons

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Whanganui real estate agencies in New Zealand decreased from 18.2% to 14.7%.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Whanganui real estate agencies in New Zealand peaked at 19.9% in January 2026 and was lowest at 14.5% in April 2026.

How did search popularity change for New Zealand Whanganui real estate agencies in September 2026?

5 changes

  1. In September 2026, Property Brokers gained share of searches among Whanganui real estate agencies in New Zealand, from 50.5% to 56.3%.

  2. In September 2026, Bayleys lost share of searches among Whanganui real estate agencies in New Zealand, from 27.9% to 25.3%.

  3. In September 2026, Harcourts lost share of searches among Whanganui real estate agencies in New Zealand, from 17% to 14.7%.

  4. In September 2026, Sims & Co Realty lost share of searches among Whanganui real estate agencies in New Zealand, from 3.2% to 2.3%.

  5. Estimated monthly branded searches for The Watsons Real Estate in New Zealand fell 50% over 12 measured months, from 80 to 40 in September 2026.

How are Harcourts’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts blenheim
  • harcourts blenheim rentals
  • harcourts hamilton
  • harcourts hastings
  • harcourts invercargill
  • harcourts masterton
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Harcourts compete?

Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies3rd of 1517.5%Show ranking
Auckland real estate agencies4th of 813.5%Show ranking
Whangarei real estate agencies3rd of 41.8%Show ranking
Hamilton real estate agencies2nd of 624.7%Show ranking
Rotorua real estate agencies3rd of 914.4%Show ranking
Wellington real estate agencies3rd of 715.9%Show ranking
Invercargill real estate agencies2nd of 929.7%Show ranking
Whanganui real estate agencies3rd of 514.7%Shown above
Timaru real estate agencies1st of 742.5%Show ranking
Blenheim real estate agencies2nd of 738.5%Show ranking
Ashburton real estate agencies2nd of 721.5%Show ranking
Taupo real estate agencies3rd of 619.3%Show ranking
Hastings real estate agencies2nd of 432.7%Show ranking
Masterton real estate agencies4th of 510%Show ranking
Whakatane real estate agencies2nd of 724.8%Show ranking
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