Brandwave

Harcourts vs Tommy’s Real Estate:Which is more popular by branded search in New Zealand?

In August 2026, Harcourts had more branded searches than Tommy’s Real Estate among residential real estate agencies in New Zealand. Harcourts was estimated to have 34.5K branded searches compared to Tommy’s Real Estate’s 1.4K, and held a 17.7% Share of Search versus Tommy’s Real Estate’s 0.74%.

Share of Search among residential real estate agencies in New Zealand in August 2026Which is more popular in search, Harcourts or Tommy’s Real Estate?
Harcourts17.7%34.5K searches
vs
Tommy’s Real Estate0.74%1.4K searches
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Which is more popular in search, Harcourts or Tommy’s Real Estate?

Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Harcourts and Tommy’s Real Estate among residential real estate agencies in New Zealand, by month

Share of Search by month for Harcourts, Tommy’s Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoEVES Real EstateLodge Real EstateLJ HookerTremainsRaine & HorneTall PoppyProfessionals Real EstateNew Zealand Sotheby’s International RealtySummit Real EstateTommy’s Real EstateLowe & CoOne AgencyFirst National Real EstateHarveys Real EstateIron Bridge Real EstateCentury 21
Oct 202530.9%18.7%12.7%10.7%8%4.2%2.5%1.8%2%1.3%1.3%0.94%0.95%0.49%0.94%0.72%0.69%0.62%0.39%0.05%0.04%0.01%
Nov 202532.2%17.1%12.8%11%8.2%3.8%2.5%1.9%2%1.4%1.4%0.98%1%0.58%0.95%0.66%0.71%0.55%0.34%0.05%0.05%0.01%
Dec 202533.9%17.5%12.3%9.9%7.4%3.9%2.5%1.7%2.1%1.5%1.3%1%1.3%0.51%0.88%0.63%0.51%0.56%0.35%0.05%0.05%0.01%
Jan 202632.4%16.8%11%11.4%8.3%4.4%2.9%1.6%2.4%1.3%1.4%0.96%1%0.52%0.87%0.63%1.1%0.62%0.37%0.05%0.05%0.01%
Feb 202631.8%16.7%12.1%11.1%8.2%5.3%2.4%1.7%1.7%1.3%1.6%0.97%1.1%0.59%0.86%0.84%0.71%0.5%0.32%0.04%0.04%0.02%
Mar 202632.3%17.5%11.5%12.4%7.5%5%2.5%1.7%1.4%1.3%1.2%0.88%1.1%0.61%0.8%0.67%0.78%0.49%0.31%0.04%0.04%0.03%
Apr 202635%17.1%10.9%10.3%7.5%5.1%2.5%1.9%1.6%1.3%1.3%0.89%1.1%0.6%0.88%0.71%0.64%0.45%0.31%0.03%0.03%0.01%
May 202632.3%17.2%11.9%10.2%8.7%5.3%2.5%2%1.4%1.2%1.5%0.94%1%0.61%0.82%0.71%0.65%0.45%0.3%0.03%0.04%0.02%
Jun 202633.8%17.4%11.2%10.7%7.7%5%2.8%2.1%1.5%1.3%1.3%0.78%1.1%0.53%0.71%0.66%0.52%0.4%0.32%0.06%0.05%0.02%
Jul 202634.7%16.5%11.1%11%8%4.9%2.6%1.9%1.5%1.3%1.4%0.85%0.97%0.63%0.75%0.69%0.54%0.43%0.34%0.03%0.04%0.02%
Aug 202632.7%17.7%11.2%10.5%7.9%5.5%2.8%1.8%1.6%1.3%1.3%0.95%0.93%0.87%0.84%0.74%0.67%0.45%0.31%0.05%0.02%0.02%
Sep 2026——————————————————————

How has the Harcourts and Tommy’s Real Estate comparison changed over the last 12 months?

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 16.5% to 17.7%.

  2. In August 2026, Tommy’s Real Estate fell from 15th to 16th among residential real estate agencies in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Harcourts’ and Tommy’s Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts

44 branded search terms

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts auckland
  • harcourts auckland rentals
  • harcourts blenheim
  • harcourts blenheim nz
  • harcourts blenheim rentals
  • harcourts christchurch
  • harcourts christchurch nz
  • harcourts hamilton
  • harcourts hastings
  • harcourts hastings nz
  • harcourts houses for sale
  • harcourts houses for sale ashburton
  • harcourts houses for sale blenheim
  • harcourts invercargill
  • harcourts new zealand
  • harcourts nz
  • harcourts property for sale
  • harcourts property management
  • harcourts real estate
  • harcourts real estate agents
  • harcourts real estate ashburton
  • harcourts real estate blenheim
  • harcourts real estate hastings
  • harcourts real estate rentals
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts timaru nz
  • harcourts wellington
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourts.net
  • harcourtstaupo
  • harcourtswhangarei

Tommy’s Real Estate

9 branded search terms

  • tommy's real estate
  • tommy's real estate kapiti
  • tommy's real estate new zealand
  • tommy's real estate nz
  • tommy's wellington
  • tommys real estate
  • tommys real estate kapiti
  • tommys wellington
  • tommys.co.nz

How the Brand Demand Index is measured

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