Brandwave

Harcourts vs Saywell & Co:Which is more popular?

In September 2026, Harcourts had more branded searches than Saywell & Co among Masterton real estate agencies in New Zealand. Harcourts had about 140 branded searches, while Saywell & Co had 30. Harcourts made up 10% of all Masterton real estate agency searches we track, and Saywell & Co accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about Masterton real estate agencies, Harcourts appeared in all three answers and Saywell & Co in one. Harcourts was mentioned before Saywell & Co in every answer.

Among Masterton real estate agencies in New Zealand in September 2026

Who do people search for more?

Harcourts, about 5 searches for every 1 for Saywell & Co

Harcourts 140 searchesSaywell & Co 30 searches

Who does AI mention more?

Harcourts, mentioned in every answer we collected

Harcourts in 3 of 3Saywell & Co in 1 of 3

Who does AI recommend more?

Harcourts, named ahead of Saywell & Co in every answer

Harcourts first in 3Saywell & Co never first

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Top Masterton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harcourts appeared in all three answers. Saywell & Co was mentioned in one out of three: in one of the three ChatGPT answers. Harcourts was listed before Saywell & Co in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains2nd
  3. Harcourts3rd
  4. Saywell & Co4th
  5. Property Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Tremains3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Saywell & Co1 of 3Named in 1 of 3 ChatGPT answers
  • Property Brokers0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Masterton real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Masterton, New Zealand?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts

  • Asked ChatGPT

    “What are the best real estate agencies in Masterton, New Zealand?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts
    4. 4Saywell & Co

  • Asked ChatGPT

    “What's the best real estate agency in Masterton, New Zealand for a house sale?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts

  • Searched Google, AI Overview

    “real estate masterton”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “masterton real estate agency”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harcourts or Saywell & Co more popular in search?

This chart shows how often people search Google for Harcourts and Saywell & Co by name. Each line represents a brand's share of searches for all five Masterton real estate agencies we track, month by month, from searches in New Zealand.

Harcourts and Saywell & Co among Masterton real estate agencies in New Zealand, by month

Share of searches by month for Harcourts, Saywell & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteProperty BrokersTremainsHarcourtsSaywell & Co
Oct 202544.9%22.1%20.6%12.5%0%
Nov 202536.4%26%20.8%16.9%0%
Dec 202540.7%24.6%20.3%14.4%0%
Jan 202637.2%25.6%22.3%14%0.83%
Feb 202636.8%24.3%15.8%11.2%11.8%
Mar 202635.1%25.2%18.5%13.9%7.3%
Apr 202641.2%23.5%16%14.3%5%
May 202641.2%22.8%16.2%15.4%4.4%
Jun 202638.2%23.7%15.3%19.8%3.1%
Jul 202639.8%29.3%15.4%11.4%4.1%
Aug 202643.5%23.2%16.7%12.3%4.3%
Sep 202646.4%25.7%15.7%10%2.1%

How has the Harcourts and Saywell & Co comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Masterton real estate agencies in September 2026?

2 changes

  1. In September 2026, Harcourts lost share of searches among Masterton real estate agencies in New Zealand, from 12.3% to 10%.

  2. In September 2026, Saywell & Co lost share of searches among Masterton real estate agencies in New Zealand, from 4.3% to 2.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Harcourts’ and Saywell & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts

1 branded search term

  • harcourts masterton

Saywell & Co

2 branded search terms

  • saywell & co
  • saywell and co

How the Brand Demand Index is measured

Other head-to-heads among Masterton real estate agencies

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